Rayla Good’s Post

Trends in brand identity play a crucial role in conveying a company's message to the public. The evolution of branding design is closely aligned with consumer behaviour, spending patterns, and product availability. To remain at the forefront of industry advancements, it is essential to adopt a proactive approach that embraces the dynamic nature of brand design. Contemporary brand identity design integrates components like visual identity—including logos, colour palettes, and graphics—as well as the brand voice that collectively shapes how the brand interacts with its audience.

As much as a brand gains strength from consistency – flexibility and adaptability is equally important. The elements that make up your brand identity should be strongly connected to strategy, yet allow you the freedom to show up in a variety of ways to surprise and delight your audience often. Here are the 3 essential brand assets your business needs to help you do just that > ✔️Primary Logo: consider this the first and foremost visual mark for your brand that will be seen most frequently. ✔️Secondary Logo: in situations where your primary logo might not be optimal, a secondary version (such as a horizontal or stacked variation) can be useful to have on hand. ✔️Brand Elements: having a range of additional brand elements such as lockups, icons and patterns will then add further depth to and enhance your brand identity.

Thoughts on the new 7-Up Branding? As we all know, rebrands can sometimes go terribly wrong. In the case of 7-Up we think the new look is clean and modern but does not lose it's identity. We always worry about rebrands; companies often go too far and simplify too much, but in this case, we think the logo looks fresh and uplifting as intended. There may be some missed opportunities with the brand extension, but you can't always have it all, can you? 😬 Comment below what you think of the new brand identity.  https://lnkd.in/gDa8n55Y

Struggling to create a brand that truly stands out? It all starts with solid brand guidelines. 🚀 When developing brand guidelines for a product, I focus on creating a cohesive identity that resonates with the target audience. It starts with defining the brand’s core values and positioning—what makes the product unique and how it should be perceived. I ensure the visual elements—like logos, color schemes, typography, and imagery—are consistent across all platforms. Every detail contributes to building a recognizable and trustworthy brand. Language and tone are equally important. Whether it’s an ad or a social media post, the message must be clear and aligned with the brand’s voice. Lastly, flexibility is key. Brand guidelines should evolve as the market and consumer preferences shift, but the core identity should remain intact. It’s about maintaining consistency while allowing room for growth and innovation.

Our latest opinion piece comes from Scott Lambert of Design Bridge and Partners 🧡 It's about why you need to adopt a 'fix and flex' approach to branding. "Solely focusing on brand compliance and consistency tethers a brand to a world of creative complacency. A mooring to the boring, as it were. It typically starts so well. With the brand idea acting as a North Star, a refreshed visual identity ensures it looks dapper while standing out from the crowd. Everyone’s on board, enthused. Colours follow orders, fonts awash with obedience, logo is in shipshape fashion, photography in focus. Yes, consistency provides reassuring stability – at first. But the real test of even the best rebrands begins when the tightly-wound anchor rope starts creaking under the waves of innovation, tripping up the onboarding teams and tying campaigns up in knots. Suddenly that anchor is feeling a little too heavy, and more like a set of constraints and restraints..." Read more: https://lnkd.in/edjqP-id

A beautiful visual identity alone isn’t enough for your brand. While I loved designing, I realised something was missing. As I worked with clients, I understood that design alone isn’t sufficient. You can have a rough direction for the way you want your brand to look, but you need a solid strategy to truly connect with your audience. So, I dove deep and expanded my services to include brand strategy. This shift has been transformative, allowing me to help clients in a more holistic way. Here’s what I’ve learned: - Design without strategy can miss the mark. A beautiful logo and design system is just the beginning. Without a clear brand message, even the most beautiful designs can fall flat. - Brand strategy aligns your visuals with your mission. It makes sure every element communicates your values and speaks to your ideal audience. - Combining design and strategy creates a cohesive brand experience. Clients are more likely to connect when every touchpoint reflects the same message and vision. This evolution has not only enhanced our work at Escent but also empowered our clients to build stronger and more trustworthy brands. If you’re looking to elevate and build a cohesive brand, please click here to get in touch https://lnkd.in/ein5QpA5.

What does brand identity mean? Brand identity refers to the visual and sensory elements that help distinguish a company or product from its competitors. It includes things like the brand's name, logo, color palette, typography, and messaging. A strong brand identity is essential for building brand recognition, establishing credibility, and creating an emotional connection with your customers. It helps consumers understand what a brand represents and what sets it apart from similar products or services on the market. A well-crafted brand identity can also contribute to a company's overall success, by creating a consistent and memorable brand experience that drives customer loyalty and engagement. Have you mastered your brand identity? Sarah x

Something to consider if you want your brand to take off... 🎨 Colour 🎨 It’s a super powerful tool. It’s not just an aesthetic choice, but it shapes how people see your brand. The right palette of colours (or even just one) determines how people perceive your brand. It will: 😁 Evoke emotions 👀 Foster brand recognition, and  💘 Set you apart in the market 🧡 I love how easyJet uses their bold, iconic orange. Using one colour alone they communicate affordability and energy. The bright, optimistic hue reflects the airline’s approachable, low-cost service while standing out in an industry dominated by more traditional blues and greys. This consistent use of orange makes the brand instantly recognisable, even from a distance. While colour is a key part of your brand identity, don’t stress too much about trends or rigid colour psychology. What matters most is creating a palette that reflects your values and resonates with your audience. Consistency is far more important than following the rules. What do your brand colours say about you? –––––––––– Hey 👋 I’m Beth, and I specialise in brand identity and graphic design.  Check out my portfolio here 👉 https://lnkd.in/eQqxZiRc Visual identity packages here 👉 https://lnkd.in/eKyA-XY2 Or book a FREE, no obligations brand identity consultation here 👉 https://lnkd.in/e89NNJZ7

Choosing the right corporate colors for a successful brand design When embarking on the journey of building a brand identity, one of the first steps is to create a range of materials. While a brand designer is busy designing a logo—the brand's most powerful communication tool—he / she simultaneously work on developing other materials that complement the logo and reinforce the brand's message too. A corporate color palette is as essential to a brand identity as a logo and typography. These chosen hues play a pivotal role in shaping the initial impression a brand makes on its target audience. They amplify the brand's message and create a cohesive visual identity. When paired with a well-designed logo, a carefully curated color palette fosters an emotional connection between the consumer and the brand. https://lnkd.in/dHW5U3rp

Exciting things are happening in the branding world! Recently, there’s been a surge in discussions around the essential elements every brand needs to establish a strong identity. Key components like logos, color palettes, typography, and cohesive layouts are taking center stage. My initial thoughts? It's about time brands stop settling for a half-baked identity! These core elements are more than just aesthetics; they’re the heartbeat of how a brand communicates its values and connects with its audience. The broader implications here are huge. As businesses strive to differentiate themselves in saturated markets, the need for a well-defined brand identity becomes critical. Companies that prioritize these elements will see a greater ability to resonate with customers, and ultimately, greater success. Looking ahead, I predict we'll see an uptick in brands investing in comprehensive style guides to ensure consistency across all platforms. This will not just elevate their visual presence but also enhance customer trust and recognition. What are your thoughts on this branding evolution? Are there any elements you believe are missing from this list? Share your reactions below! Let’s spark a conversation!