RC Cola International’s Post

The Growth of Non-Alcoholic Beverages - https://lnkd.in/eAgwcMUp global beverage industry is experiencing a seismic shift, with non-alcoholic beverages emerging as a dominant force. Once overshadowed by alcoholic drinks and sugary sodas, the non-alcoholic sector is now leading market growth, driven by changing consumer preferences, health trends, and innovative product offerings. This trend reflects a broader movement#alcohol-free drinks #Beverage Industry #Consumer Preferences #functional beverages #health trends #industry trends #innovation #market growth #Non-Alcoholic Beverages #plant-based drinks #soft drinks #Sustainable Packaging

Consumers are more health-conscious than ever, and the latest trend in the beverage industry is proof. According to recent insights, reduced sugar is emerging as the top claim in new beverage launches. This shift reflects a growing demand for healthier, low-sugar options without compromising on taste. At IMC Ingredients, we’re at the forefront of this trend, offering innovative solutions like our new-generation coconut-based sweetener. Rich in fiber and low in calories, it’s perfect for creating beverages that align with consumer preferences for reduced sugar while delivering exceptional flavor. Partner with IMC for healthier well-being and satisfaction! imc-ingredients.com #FoodTrends #BeverageInnovation #ReducedSugar #HealthyChoices #IMCIngredients #CoconutSugar #HealthAndWellness

The refreshing beverages market in Europe is experiencing significant growth opportunities and innovation, with trends focusing on reduced sugar content, increased health and functional benefits and bold flavour offerings. I was delighted to have been asked by Maev Martin to contribute an article on the refreshing beverages category, in the Checkout Magazine Top 100 brands edition, that was published today, you can read the full article below. The refreshing beverages market is significantly shifting towards low and no-calorie beverage options, reflecting a broader consumer push towards healthier lifestyle choices. As consumer palates evolve, there's a notable trend towards bold and exotic flavours, which present new opportunities for beverage brands to differentiate and excel. Due to both supply challenges and changing consumer expectations, long-standing sectors like orange juice and energy drinks are innovating with a focus on sustainability, health, and new flavour profiles 😋. While the refreshing beverages category remains dominated by carbonated drinks, there are huge growth opportunities in the “better-for-you” category across reduced and zero sugar, added functional benefits, healthier energy drinks and hydration. The thirst for growth and innovation is there for beverage brands to drink from. For any beverages brand owner or manufacturer looking to create the new great tasting refreshing beverages innovation 💡, please do get in touch, the beverages team at Kerry is here to help. #beverages #softdrinks #refreshingbeverages #sugar #taste #innovation #checkoutmagazine #energydrinks #functionalbeverages #orangejuice #zerosugar #cola #hydration #lemonades #water #kerry #sustainability Thomas Hahlin Ahlinder Sheelagh Pentony Carol Dunne Gwyneth Kelly Michelle Osagie Mark Faherty Sinéad Smith David Deeley Brian Short Farrah Gilsenan Paul Villis Mark Allen Erika Minaguchi Magdalena Edyta Przewoźnik Barbara Lezzer Aoife Mc Donald Ian Chesworth Marc LEJEUNE Breda Kelly Tiphaine BEAU Sergio Saavedra Rodríguez Birgit Schaaf Erlon Pereira Bourcard Nesin Jim Watson Francois Sonneville Stephen Rannekleiv Mark Gallo John Craven Will Keating Lars Jensen Lorenz Hofer Jean-Philippe Delforge Jean Noel Ortal Elaine Druhan Ciara McDevitt Gilles Halotel

Emerging food and beverage trends reveal a strong dichotomy as consumers strive to balance #health with indulgence. After keeping a close eye on the newest product releases, market intelligence reports, data sources, and social media buzz, Flavorchem Corporation, a global flavor and ingredient supplier, has released its 6th annual Flavor & Trend Forecast. More: https://brnw.ch/21wPK3E

🌱 Non-Alcoholic Beverages Are Booming! 🌱 As consumer preferences shift, non-alcoholic drinks are rising to meet demand for mindful and healthier choices. SPINS latest report, Food For Thought: The Rise of Non-Alcoholic Drinks, dives into this trend, exploring the innovation and market growth happening in this category. Check out the full report to see how brands are catering to wellness-focused consumers with exciting new options. 🍹🌿 https://lnkd.in/gKetBPmn #NonAlcoholic #ConsumerTrends #MindfulDrinking #SPINS #FoodAndBeverage

🌟 Beverage Trends: Elevating the Way We Drink 🌟 According to the latest BevNET.com New Beverage Trend Report, 4 in 10 consumers now prioritize beverages that offer health benefits, choosing them over traditional prescriptions, says Alyssa Leyva. Dr. Janice Johnson notes that the rise of non-alcoholic beverages is largely driven by health-conscious choices, and we’re seeing a significant shift toward functional ingredients in this space. At Healtea, we’re proud to be at the forefront of this trend, offering organic, all-natural beverages that refresh and inspire. Our innovative infusions incorporate powerful herbs and plant-based ingredients to support well-being and elevate the drinking experience. We're not just keeping up with trends; we are trendsetters creating the future of functional beverages that provide value and taste great! Join us as we redefine what it means to drink better! 🍵✨ #Healtea #BeverageTrends #trendsetters #FunctionalBeverages #DrinkBetter #Innovation

🔍📈 As the leading market research software platform, we've identified an emerging trend that's making waves in the food & beverage industry. Meet Poppi, a beverage brand that's redefining the traditional soft drink. 🍎🥤 Poppi combines fruit juice, apple cider vinegar, and inulin prebiotics, creating a unique blend aimed at promoting health and overall wellness. This functional beverage provides both taste and health benefits, catering to the growing market of health-conscious consumers. 📊 Over the past year, Google search volume for Poppi has increased by a staggering 74%, indicating a rising interest in this innovative brand. 🎯 This trend is particularly relevant for businesses in the food-beverage, retail, beverages, and CPG sectors. As consumers continue to prioritize their health, it's crucial for manufacturers to stay ahead of the curve and adapt to these evolving preferences. 💡 Stay informed, stay ahead. With Suzy, you're always in the know. #MarketResearch #FoodBeverageTrends #Poppi #HealthConsciousConsumers

We hope you have a chance to explore our 2025 Trends report and learn more about the critical macro food and beverage trends such as the shifting definitions of luxury and value, global coffee trends making their way to the U.S., next-gen nutrition and food labeling, and much more. But today, we want to take a deep dive into the foods and flavors our experts see growing on menus and retail shelves this year and beyond. Take a look at all 15 of these flavors to know here! https://hubs.la/Q02_y1d30 #foodtrends #flavortrends #beveragetrends #foodindustry #beverageindustry #foodservice #coffee

I recently came across an interesting insight: consumer preferences are shifting toward healthier, more mindful drinking habits. According to NielsenIQ, 48% of consumers in 2023 prioritized health, driving demand for functional beverages that support their goals. Consequently, the non-alcoholic beverage market is expected to grow to $1.6 trillion by 2028. This trend brings exciting opportunities but also challenges for the spirits industry. I think, to adapt, alcoholic beverage companies can focus on two key areas: 1) Non-alcoholic alternatives: For example, Diageo introduced options like Seedlip, the first distilled non-alcoholic spirit, Guinness 0.0, and other non-alc. options to meet the growing demand for mindful drinking. 2) Responsible drinking campaigns: Encouraging moderation and helping consumers make informed choices is more important than ever. The shift toward mindful drinking is changing the industry, but it’s also opening up new possibilities.