ONE OF MY TOP 3 -Best Business 2024
A construction company who withholds the challenges of supply chain issues, rising costs to build and continually shows up as a contributor to the wider community in a meaningful way.
Why is it that builders are going under yet the Better Living Group can withhold those external forces and still find $100k to donate to Children's Cancer Charity and support Housing All Australians to house those in need?
Put simply they care.
They put people before profit.
They stand for something greater than the bottom line which elevates them above industry standard.
This is life-centric business strategy in action that I have been talking about for sometime.
The Better Living Group are a glowing standard of operating according to their company values.
Values that resonate in a meaningful way with the community, that gets them more business not because of what they do but because of WHO THEY ARE.
You could not buy publicity like this for your company.
It is not what they are seeking yet it is what they getting for being a beacon of hope in an industry that is falling apart at the seams.
This is what draws the market closer to you when you make the decision to do what is right over what is self serving.
It opens the door to opportunities, partnerships, collaborations that bring in more business -not through Ai tools, sponsored ads or writing meaningless content but by SHOWING their generosity of spirit, their craftsmanship in ways their competitors would only dream of.
It's about being involved in the lives of your market in WAYS THAT MATTER.
You don't see them post on construction finished or standing with an award as that is not relevant in today's market. That sort of thinking puts you in a sea of sameness.
Congratulations Silvio Mazzei to the continuing work you do for us all here in Melbourne we appreciate you.
A lot of other businesses could take a leaf out of your book. Take note Qantas, Coles, Woolworths.
#businessstrategy #businesssuccess #construction
We're thrilled to share that last night at the Channel 9 Grand Final Spectacular, Better Living Group donated $100,000 to My Room Children’s Cancer Charity.
As a family business, giving back is at the heart of what we do. We believe in the power of community, and the incredible support My Room provides to children facing cancer and their families is something we deeply admire. It’s an honor to align ourselves with such a meaningful cause.
We look forward to our continued partnership knowing that together, we can create positive change in the lives of those who need it most and end childhood cancer.
#BetterLivingGroup #MyRoom #GivingBack #Community #ChildrensCancerSupport
