VP of Consumer Experience & Content / Award-Winning Strategist / Board Member / Community Arts & Culture Advocate / Content Creator
I've been seeing more vendors leverage AI to integrate product placement in influencer/creator video content for about a year. On the plus side, it does alleviate the pains of production, approvals, etc. while still getting visibility. On the negative side, a product placement with no acknowledgement from the creator is solely an ad placement with no context. Consumers trust the recommendations of their favorite influencers and creators, so taking the extra effort to plan an integrated brand collaboration will pay off - especially as we've seen influencers make a big impact in driving consideration (and directly to conversion). What are your thoughts? Would this AI-generated product placement take off, or is planning creator brand collaborations here to stay? #ai #influencermarketing #creatoreconomy #productplacement
Digital Marketing Strategist | Efficiency Creator | Project Manager
7moI’m fascinated by these placements and I do think they will pay off- but collabs will stay too. there are so many options for consumers to go “ad free” for small fees in streaming or content platforms that brands have to find placements within the content being consumed - otherwise it’s all clutter. I am excited to see where this all goes.