Marketing Science Lead @ Booster Box by Precis | Designing the Perfect Match: Data & Creativity
📢 Join me in the Deep Tech Hall at #SMConnect, where we’ll explore how to Upgrade our Marketing Mix Modelling. We’ll focus on nested models and the synergies between channels for a clear understanding of their marketing impact. In this hands-on session, we’ll dive into a real Marketing Mix Modelling case that highlights the role of nested models and how they can uncover deeper insights for strategic decision-making. 🚀 Don’t miss this and more at #SMConnect, December 11-12, 2024, in Bologna! #MarketingMixModeling #MMM #MarketingScience #DataDrivenMarketing #DigitalStrategy #NestedModels #ChannelSynergy #MarketingAnalytics #SMConnect2024
Insieme a Rebecca Leporati, Marketing Science Lead a Booster Box by Precis, in Sala Deep Tech parleremo di Upgrading Marketing Mix Modelling, in particolare di modelli nested e sinergie tra canali. Nel panorama corrente, riuscire a capire come i diversi canali influenzino il comportamento degli user è di primaria importanza. Nell’intervento formativo andremo ad analizzare un caso reale di Marketing Mix Modeling che evidenzia l’importanza dei modelli nested. Tutto questo e molto altro a #SMConnect, dall’11 al 12 dicembre 2024, a Bologna! Acquista ora il tuo ticket: https://bit.ly/SMC24ticket
