Reddit for Business reposted this
In a new article on The Current, our EVP of Intelligence Solutions, Kara Manatt, shared with Michelle Castillo how brands can connect with passionate fan communities—aka "superfans." At the heart of it all is authenticity. To understand what truly resonates with superfans, MAGNA Media Trials and Reddit for Business conducted an in-depth analysis of Reddit communities in their joint study, “Reddit For Real: Unlocking the True Potential of Reddit for Brands.” As Kara shared in the article, “Superfans are super engaged. They’re feeling strong emotions of all sorts, and that creates a powerful halo for any brand to be under.” Read the article on The Current here: https://lnkd.in/esTTHfRm Learn more about the MAGNA & Reddit study here: https://lnkd.in/emFH8-Sd #socialmedia #engagement #audiences #fandom
