Reground’s Post

Why is it that we discuss where our coffee comes from, how it was processed, but never where it ends up? In response to the pressing need for sustainable waste management in the coffee industry, Reground partnered up with Single O. Together, we’re transforming the way the industry views waste. This collaborative project was born from a shared recognition of the significant environmental impact of ground coffee in landfill and a collective desire to address it holistically. Sending ground coffee to landfill releases harmful emissions into the atmosphere, as the grounds don't have sufficient oxygen to break down naturally. Instead, we believe in turning waste into a resource that can be used by our community. By combining Reground's expertise in waste behaviour change and the circular economy with Single O dedication to sustainability and innovation, we’re leading the way for a new industry standard. By introducing product stewardship to the coffee industry, Reground and Single O are empowering roasters to take ownership of their waste and decrease their environmental footprint throughout the supply chain. #CircularCoffee #Partnership

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Ninna Katrine Larsen

Founder & Director, Reground | 2024 Westpac Social Change Fellow | Co-founder of Circuiti - the Circular Economy Exchange | Creating a socially just circular economy

5mo

It’s all walk in the amazing Single O team. Pushing the industry forward, showcasing that green business is good business! Thanks ❤️

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