Rehvan Arumugam’s Post

Morning to all you lovers of all things rugby and brand, - Would you like to reach more than 5000 mostly C and C-1 and C-2 leaders? - Would you like your brand to be part of South East Asia's largest Rugby Tournament? - Would you like the chance to work with one of the best sports activation teams in Malaysia? Assuming you do, let me introduce you to the KL Tigers International Rugby 2025 tournament. An event that has been running for years, and one that this year promises to be even bigger and even better than ever before. - We will welcome more players, with teams from across Malaysia and Asia Pacific - We will welcome more than 5000 of Malaysia's c-suite and industry leaders - And, we will activate and connect with more than 10000 online consumers Aside from the above, our amazing and experienced activation team will work with you and your teams to: - Strategically position your brand for maximum visibility and return, both physically and digitally - Design creative activation approaches that suit the values and promise you want to present - Create online content that allows you to maximise the return on your investment Now that you know what we promise, please feel free to contact me directly and give it a try - we have a few and limited category opportunities left - you will be amazed! #rugby #klttournament2025 #sponsorship #partnership #makingadifference #brand #activation #malaysia #kltigers #posmalaysiaboleh Pos Malaysia Berhad Rehvan Arumugam

Sports is becoming an increasingly profitable 💵💶🪜global industry. Assets are important for developing and strengthening brands and user trust. Which companies are the biggest sports sponsors? These are: ☑️Nike, ☑️Adidas, ☑️Puma, ☑️Bet365, ☑️William Hill, ☑️Betway, ☑️Coca Cola, ☑️PepsiCo, ☑️Visa, ☑️Barclays, ☑️Samsung, ☑️Sony, ☑️EA Sports, ☑️Merceds Benz, ☑️Audi, ☑️Emirates, ☑️McDonalds and others. #sports #sport #top #biggest #sponsors #support #club #players #sponsorship #agreement #all #sports

Malaysia Basketball League 🇲🇾 🏀 Malaysia is a basketball market that has gone through many changes of late. Currently, the top professional league is the Major Basketball League (MBL). Although this is a fairly new overseas basketball league, there are already some promising features, such as: ▪️BCLA berth (qualifying rounds) ▪️Good basketball salaries ▪️Good lifestyle ▪️Springboard league ▪️Good film ▪️Top teams such as Matrix & Johor The cons? ❌Slippery floors ❌Boiling hot gyms (no AC) ❌Few teams ❌Short season (could be a pro) Either way, Malaysia is an interesting market and one to keep an eye on moving forward! #overseasbasketball #basketball #basketballplayer #fiba #hoops

How Punching Above Our Weight Can Hurt Balancing Growth and Community in New Zealand's MMA Industry After completing my recent research paper on the regulatory factors affecting the business practices of global MMA promotions, particularly the UFC and ONE Championship, I'm left thinking about how these issues resonate here in Aotearoa New Zealand. As a small and distant market, our MMA industry faces unique challenges. Our geographic isolation can limit our fighters' access to larger opportunities and create barriers to entry in global promotions. But beyond the logistical challenges, there's something even more significant at play: the unique dynamics of our community. The combat sports community is tight-knit, where relationships are strong and personal connections run deep (in multiple directions). While this is one of our greatest strengths, it also presents a challenge when it comes to commercialising our sport. There’s a delicate balance between growing our industry and maintaining the values that make our community special. The drive for commercial success can sometimes seem like it must come at the expense of the relationships and trust built over the years. As I reflect on the global antitrust issues facing the MMA industry, particularly how large organisations can wield significant influence, it raises a critical question for us here in New Zealand: could regulation help ensure that our industry grows in a way that benefits everyone? Could—or should—we lean on regulation to provide a framework that encourages competition, supports diverse opportunities, and protects the integrity of our sport and community? In New Zealand, we have a unique opportunity to shape our MMA industry in a way that reflects our values of fairness, community, and inclusivity. By exploring how thoughtful regulation might support a healthy and vibrant ecosystem, we can ensure that our growth benefits all players—fighters, gyms, promoters, and fans alike. #inyourcorner #cornerinsight #mma #combatsports #sportslaw #newzealandsports #sportregulation #sportbiz #womeninsports Photo: View from our seats, overseeing the first HEX FS held in New Zealand.

Be there or be square... And if you want to know how you can engage with your fans, just drop a line and we can talk about how Tradable Bits can help you with your marketing, growth and partnerships' goals See you at SportsPro APAC

⚽️ [Sports Biz News] 🇮🇹🇮🇳Serie B and BKT: A 10-Year Partnership🎉 The collaboration with India-based BKT, a leader in Off-Highway tires, has been officially strengthened. The renewed partnership from 2024 to 2028 highlights Serie BKT's continued popularity and commitment to community and social values. Last season saw the highest average goals (2.52) and spectators (9,982 per game) in recent years, along with record TV viewership (600,000 per matchday). This success is attributed to BKT's social campaigns and on-field initiatives. BKT has conducted various social initiatives, such as the MVP Trophy, BKT Football Truck, and "Fattore Campo" projects in Lecce, Cosenza, and Como, with new projects in Palermo, Bari, and Catanzaro coming soon. The "BKTpremia" contest has seen over 500,000 entries since 2020, enhancing fan engagement. Globally, BKT invests heavily in promoting positive sports values. They are title sponsors of Ligue 2 BKT in France, BKT World Curling Championship in Canada, BKT EuroCup, and BKT United Rugby Championship in Europe. BKT also partners with LaLiga, EuroLeague Basketball, and Big Bash League. Lucia Salmaso, CEO of BKT Europe, expressed pride in the renewed partnership, emphasizing shared values of effort, passion, and community care. Mauro Balata, President of Serie B, highlighted the league's growing attractiveness and the importance of their partnership with BKT. Stefano Spadini, CEO of Havas Media Network, reiterated the commitment to promoting sports values. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #serieb #bkt #soccer #italiansoccer #india

🚀 Pickleball going global! 🌏 Pickleball is taking the world by storm, and 2025 marks a major milestone for the sport with the launch of PPA Asia and MLP Asia. The Professional Pickleball Association (PPA Tour) and Major League Pickleball (Major League Pickleball MLP) are making their move into the vibrant sports markets of Asia, including China, Japan, Vietnam, and Singapore. This expansion signifies a giant leap for pickleball’s global growth, bringing premier events to a continent with a rich tradition in racket sports. 🌍🏓 As PPA Asia and MLP Asia prepare to debut, they will offer exciting opportunities for both amateur and professional players. With iconic venues and high-profile events like the October 2025 marquee competition, top pros from across Asia, the U.S., and beyond will unite to showcase their skills. The Asian market’s passion for sports like table tennis and badminton presents a massive opportunity for pickleball to explode, which will cultivate local leagues and attract more people to the sport. ⚡🎾 Leaders in the sport and top players like Ben Johns and Anna Bright are eager to connect with fans in Asia, knowing the region’s energy will resonate with pickleball’s fast-growing community. 🌟👟 With endorsements from global stars like LeBron James and Naomi Osaka, this is only the beginning. As the PPA Tour and MLP continue to lead the charge, the sky’s the limit for pickleball. From team-based competition to amateur inclusion, we’re witnessing a seismic shift in how the sport is played and experienced worldwide. The future of pickleball is here—and it’s international! 🌐🏆 #Pickleball #GlobalExpansion #SportsInnovation #RacketSports #FutureOfSports https://lnkd.in/gQZAEa-M

The PWHL has partnered with Midea in a celebration of innovation, inclusivity, and the future of sports. 🤝    The first-of-its-kind partnership marks Midea America Canada Corp's entry into North American sports sponsorship, naming them the Official Major Appliance Partner of the PWHL. 📰 bit.ly/4gFFHTq

This Week in Sponsorship...brought to you by Scout Get the weekly summary straight to your inbox here: https://lnkd.in/gV6KyU7U Deal of the Week sees SharkNinja APAC sign another naming rights partnership, this time with Bellerive Oval, which will now become Ninja Stadium! Why was this a great deal? Bellerive Oval’s audience profile is a near-perfect complement to SharkNinja’s current portfolio (A-Leagues Women and Men): - It further entrenches their dominance of summer audiences, through the venue’s extensive Cricket content (particularly BBL/WBBL). - At the same time, it provides winter content (AFL matches) allowing them to reach sports fans year-round. - It grows their national footprint with a deal that disproportionately reaches Tasmanians and Victorians, two of their weakest markets. Sign up for the detail, including the weekly round-up of sponsorship activity: https://lnkd.in/gP9dX_dG #sportsbusiness #sponsorship SharkNinja Cricket Tasmania RMIT University Melbourne Renegades Sydney Thunder Cricket NSW Repco Supercars LATINA FRESH INC WNBL Foodland Supermarkets Australia Adelaide United Football Club Vitasoy Australia Melbourne City FC BIRKENSTOCK Geelong Cats Tabcorp Good News Lutheran College Western United Football Club Mark Isaacs Alexander MacAdie Analyst Economy

Ekiti to nurture sports talents for global reckoning - Oyebanji