Alana Reid, M.Mkg’s Post

How do you quintuple your company’s stock over the course of a year? "If you’re Abercrombie & Fitch, the answer is as simple as listening to your customers." I am aware there are a lot of people who say "why would you ask the customer...they don't know" or cite Henry Ford's "they'd ask for faster horses" quote. But a lot of great brands do listen to the customer properly and profit. #advertising #advertisingagency #accountplanning

Congratulations to Steven Dann for his feature in Glossy! 🎉 The feature discusses one of fashion’s biggest problems: inventory. It explores how there are new rental-focused ventures where you can rent designer and luxury goods, aiming to minimize the industry’s issues. Some of these shops include Vestiaire Collective and Mytheresa. Steven weighs in with his insights on how this switch may affect the industry. 👠 #media #press #feature

Volks-wagen or folks-vaa-gen Nut-ella or new-tell-uh  I-kea or ee-kay-ah Make sure you're saying it right... Because a brand's identity relies on how people say its name. A brand's name has customer emotions associated with it, Just ask McDonalds how names can turn into emotions... Here's how to correctly pronounce the names of these famous brands: https://lnkd.in/eQyCKbXu #b2bmarketing #marketingtechnology #marketing

Sippin’ in Style: The Unlikely Duo of Beer and Crocs🍻 The collaboration between beer brands and Crocs may seem surprising, but it highlights the power of humor, nostalgia, and self-expression in modern marketing. 🍺👞 Both beer and Crocs are associated with relaxed, no-frills lifestyles, and this partnership capitalized on those shared values. The result was a playful, collectible item that resonated with consumers who appreciate comfort, novelty, and lightheartedness. The collaboration also tapped into the broader trend of self-expression, as consumers increasingly seek products that reflect their personal style and personality.🍻 In conclusion, the Beer x Crocs collaboration exemplifies how unlikely partnerships can succeed when they align with the values of authenticity, fun, and nostalgia. By merging two pop culture icons, this collaboration created a product that was both unique and culturally relevant, appealing to a wide audience.🍺 Visit VivaCrocs to choose your favorite Crocs styles!👇 https://lnkd.in/eM457wpx #vivacrocs #beer #crocs #creativity #style #fashion #marketing

Are you ready for some football!?! 🏈 And some fashion trends!?! Yes, it's true. More & more retro-inspired fashion is appearing on the sidelines, the golf course, the tennis court, and more. I can help you leverage these trends for your company's branded merch - let's talk! 🧢 👕 #Trending #SportsStyle #Athleisure #TeamMerch

If you haven't seen this SNL skit yet, take 30 seconds and watch it! Sourcing Journal’s Kate Nishimura describes the clip, “The “ad” takes aim at this consumer apathy when the voiceover asks the increasingly sketched-out shoppers—who begin to catch onto the themes of forced labor and quality issues—whether they'd stop buying from “Xiemu” if they knew for sure that production practices were indeed “shady.”” Sharing the evidence of exploitation of slave labor and hazardous chemicals and materials have gone through the phases of educating to shaming - and now humor. Is it a hot take to say that if it's a funny SNL skit, it's finally reached a point where people will take it seriously? Sounds counterintuitive, but hard topics are the hardest to digest and take all kinds of touch points to resonate. Humor being an easy way in. It's funny because it's true. See the full Sourcing Journal article here: https://lnkd.in/e76VA9bm #circulareconomy #sustainablefashion

New Post: REI’s Co-op Pants Transform from Full-Length to Shorts With One Zipper: Get Yours for 30% Off - https://lnkd.in/gq4hnQ2G - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Are you searching for a pair of pants that can seamlessly convert into shorts? REI Co-op’s convertible pants are comfortable, lightweight and can easily transform into shorts, making them a practical two-in-one deal. Originally priced at $79.95, you can now snag the pants for just $55.93. With a single discreet zipper from the ankle to your knees, it allows you to effortlessly remove the lower portion of your pants, giving you the freedom to switch from pants to shorts in seconds. Whether you’re hiking, traveling, or just enjoying the outdoors, these convertible pants ensure you are ready for any change in activity. With their blend of practicality and style, the REI Co-op convertible pants are a must-have for any outdoor enthusiast. Along with its one of a kind convertible feature these pants are made out of UPF 50+ sun protective fabric, includes side cargo pockets, and vertical zippers from the bottom to mid-thigh for air circulation.   You can get these pants in three different colors: Burlap, Army Cot Green, and Asphalt. REI Co-op Sahara Convertible Men's Pants $55.93 $79.95 30% off Buy Now at rei Co-op If you are still on the fence, you might want to consider checking out the reviews. One REI Co-op customer said, “Pockets are deep enough for my phone, and zipper front pocket housed my wallet securely.” Another REI Co-op customer described the pants as “lightweight” and “durable.” Reviewers also love that, with convertible zippers, you can unzip and convert the pants to shorts without removing your shoes. For more product recommendations, check out this Nike Men’s slides for ultimate comfort, these Hoka Ora Recovery Slides, and these top 10 slip-on footwear to add to your summer shopping list. - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN

So many things I love about this testimonial ... One of them being the remark about how NINKI has not only helped improve this client's social media and ad performance, but enriched their business journey. I take all my business relationships very personally. I build them the same way I build relationships outside of work. I listen. I problem solve. I support. I help. I work to *be* the best I can be. And give as best I can. We go over and above deliverables to ensure a "efficient, easy and FUN" customer experience and support our clients in whatever way we can, whether it be through education or connecting them with the right people to achieve their business goals. I don't often share this kind of content but Karolina's words capture EXACTLY what it's like to work with the team at NINKI. #socialmedia #socialmediaagency #contentmarketingagency

Wow! is that a true Misfits ad, empathetic and creative at the same time? On brand or too much on celebrity? Is it about moving forward to the future, or back to the past? Is it old, new, current, in trend? Or everything, all at once? Like everything with Queen B, it's of course instantly hot and viral, and probably successful too. For those who were not born in the eighties, this a fresh take on the iconic's Levi's Launderette ad with Nick Kamen (are you asking who is Nick Kamen too?). And to me this is so clever on so many different levels: - It works across generations, from those who saw the original Launderette on TV to my kids who didn't - It telegraphs a core theme of Levi"s how long standing and long lasting the brand is, always fitting through the trends and always in fashion - I really do want that hat by the way! - It evokes nostalgia, but also plays into modernity and a more gender balanced view of this iconic ad - yet keeping tons of sensuality from the original idea - I wonder how my daughter, a proud feminist born in #metoo, would think, though? is it the right level of sensuality for the Gen Z? - it also illustrates to me the Nouveau Nihilism trend we just identified in our Ipsos Global trends work: live (and clean your laundry) in the moment, forget conventions, what's right and what's wrong, and who's looking. - surprisingly, i am less blown away by Beyonce's soundtrack. There's so many awesome titles she wrote, and I still can hear the original Marvin Gaye song from the eighties. - it just shows great ideas and great brands are made to last, reminiscent of what Perrier did with its retake of its iconic Lion ad a few years back. Looking forward to be seeing more reactions about it and reading from you all! Post your comments! I am sure it won't leave you cold. Shaun Dix Billie Ing Adam Sheridan Ben Page Aurelie Jacquemin Isabelle F. Emmanuel Probst Lindsay Franke Pedr Howard Katell Le Coueffic Laetitia Choiset Edwige Shah-Lesoin Vanessa Harrington Manon COUZIN Johan Goncalves Francesca Nardin Benoit Tranzer Toni Seijo Geraldine Rodriguez Teran Eleanor Thornton-Firkin Samira Brophy César Salazar Golding Yeonmi Kim Stéphane PAOLI Stephan Bradersen Laurence Junguenet Louise Harrison https://lnkd.in/er22W4qS

Beware: The British are coming! That is, British retailers looking to expand in the U.S. And some are using data accrued through digital sales to enable these brands to identify hotspots where their brand has particular resonance, then pinpoint locations to open physical stores. Case in point, British fashion brand Seasalt discovered from online sales that its clothing appeals to consumers in New England, and now plans to open 20 physical stores in the Northeast, by 2026. Another British brand, ME+EM Ltd opened a second store in New York City this month, and a third U.S. location is in the works in East Hampton. It sells ruffled broderie tops and paisley-print blouses for a few hundred dollars. Its CEO Clare Hornby started selling clothing online in the U.S. Northeast and West Coast, then used the data to mount a social media campaign targeting her customers. The next logical step is to open physical stores. “Your route to market has shifted in quite a big way,” said Hornby. “It’s data and intuition.” For brands, an omnichannel presence is critical. With many consumers preferring to browse in person and buy online later, stores serve as a way for shoppers to experience the brand as much as make purchases, Hornby said. London-based vegan sneaker brand LØCI is looking to open stores in California and New York. “We’re a little British company but the U.S. is already 70% of our business,” said co-founder and CEO Emmanuel Eribo. Some celebrities, like Rapper Nicki Minaj and Leonardo DiCaprio who are investors in Løci are posting photos of Løci sneakers on social media, which is resonating with American consumers.