Reilly Newman’s Post

𝐈𝐭'𝐬 𝐭𝐡𝐞 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐓𝐡𝐚𝐭 𝐂𝐨𝐮𝐧𝐭𝐬 It is easy to overlook the simple yet profound impact of a thoughtful gesture. Corporate gifts are more than just tokens of appreciation, they show gratitude and are a way to celebrate success. Whether it is a bottle of wine, a box of chocolates, a luxury foodmarket hamper or a gift experience, these gestures speak volumes. It is not about the price tag, but the intention behind the gift. Harvey Nichols have a selection of corporate gifts to suit all occasions and budgets. For more information and to order, contact: jo.moran@harveynichols.com or drop me a message. #harveynichols #corporateservices #corporategifts #luxurygifts #employeerewards

🎃🧛♂️ Halloween is here, where even our promotions wear costumes! Dan Berthiaume's article has some illuminating light on the monsters hiding in promotional strategies.🧛♂️👻 Let's take a journey through the spooky retail world he describes: Imagine you're strolling through a supermarket, unaware that a vampire hides in the promotional shadows, ready to sink its teeth into the retailer's margins. It’s the sneaky discount on your favorite cereal you always buy, draining profits with unneeded deals. The trick? Understand your customers’ buying habits to avoid getting bit! Meanwhile, someone follows you—it's The Invisible Man of overly frequent promotions! Is it a notification about the soap you picked up, again? 🧼 Those mysterious, hyper-targeted pop-ups can easily turn from helpful to haunting, giving customers the creeps. Less is more when it comes to playing the promotional ghost. The secret here? Make your offers are meaningful to keep your customers enchanted instead of spooked. And then, there are the zombies. Those mindless offers that rise from the dead, like coupons for meat discounts for a vegan. Keep your customer data current to prevent these brainless offers from staggering into your strategy. Thanks, Dan, for transforming retail horrors into a story of strategic insight! Wishing everyone nothing but treats in their demand planning pricing and promotions this season. 🍬✨ https://lnkd.in/ej62uuun #SmartMarketing #RetailInsights #HalloweenPromos #CustomerEngagement #ProfitBoost #HalloweenMarketing #RetailTerrors #CreepyCoupons

Every Halloween season, businesses embark on a quest to enchant customers and maximize sales. 🎃🌌 At Goldenberry, we weave a tale of strategic foresight and detailed planning that transforms Halloween from a mere date on the calendar into a season of spectacular success. Here’s how our story unfolds: - The Oracle’s Vision: We begin by analyzing trends and predicting what Halloween themes will captivate the market. - Gathering the Magic Ingredients: Partnering with the best suppliers, we ensure a bounty of high-quality, spooky merchandise arrives on time. - Warding Off the Spirits of Delay: Our logistics experts streamline the supply chain, ensuring that all ghostly goods move swiftly from warehouse to storefront. - Casting the Spell: Aligning stocking strategies with marketing magic to ensure every item—from sinister skeletons to charming pumpkins—finds its way into shoppers' baskets. Join Goldenberry this Halloween and turn your retail space into a den of delight and profitability. 🕸️🚀 Unlock Your Competitive Edge! 🚀 Download Your Free Guide Now: 'A Guide for Setting up Operations in the USA'. Dive into essential insights and strategies designed to streamline your entry into the US market. Get your free copy today and start paving the way to success! 🌟 Head to our website and download now! #HalloweenSuccess #StrategicStocking #RetailMagic #GoldenberryTales

Gather round for the latest in #Canadian #consumerinsights: according to our just-published 2024 Canadian Q4 #Holiday Preview, based on a survey of 2.2k+ Canadian consumers, most consumers plan to celebrate at least two more holidays in 2024. Consumer intentions to celebrate Halloween and Christmas are both up compared to 2023. - #Cooking & gathering will be the top ways consumers celebrate #Thanksgiving. A fifth of Thanksgiving celebrators plan to spend more on the holiday this year, while two-thirds will spend the same as last year. -About two-thirds of intended #Halloween celebrators say they’ll hand out candy or decorate their home, while two-fifths will go out trick-or-treating, either themselves or accompanying someone else like their children. - #Christmas shoppers will spread their dollars across channels this year. Mass #retailers will likely see the most activity this Christmas season, followed by #grocery stores, #liquor stores and #onlineretailers. #radio #advertising #prospecting #sales

🎃 Happy Halloween 🎃 You know how much we love #data, so we were pretty excited to learn that CandyStore.com 🍫has all the #data about the most popular candy in the USA -- STATE BY STATE. Apparently, Reece's Peanut Butter Cups (The Hershey Company) has dethroned M&M's (Mars Wrigley) for the first time in 2024. Let's see if brand data from BAV can help us uncover why. Exploring the 2024 data in the USA, for Primary Shoppers we found a few things. Consumer perception of the brands is very similar, but differs in a few key places: 🎃) M&Ms is perceived as more TRADITIONAL and SIMPLE than Reeses 👻) Reese's is perceived as much more DISTINCTIVE than M&Ms 🧙🏼) Reese's has a 10 point edge on M&Ms for WORTH MORE Definitely a few clues as to why Reese's Cups are beating M&M's this year. #halloween #brand #data #wearevml

Forget waiting until October—Halloween’s gone from a spooky season to a year-long phenomenon, fueled by Gen Z’s craving for self-expression and creativity. This generation isn’t just about candy; they’re about curated aesthetics, eco-conscious choices, and FOMO-driven shopping that begins as early as April. Retail giants and local shops alike are seeing the impact: Halloween is now a $12 billion retail juggernaut, demanding inventory months in advance and igniting sales across candy, costumes, and decor like never before. 💡 But what does this mean for brands? Retailers who embrace this shift are thriving, connecting with consumers in fresh, social-first ways, and crafting campaigns that feed Gen Z’s desire for personalization and sustainability. Ready to dive deeper into the why behind Gen Z's Halloween obsession and what it means for the future of retail? Check out our latest blog on how Halloween’s evolution is reshaping the market—and how your brand can tap into the thrill of early, impactful engagement. 🔥 #GenZ #Halloween2024 #RetailTrends #ConsumerInsights #InsightsinMarketing #HalloweenYearRound #RetailInnovation #SustainableShopping

🍬 As McDonald’s introduces the Grandma McFlurry, inspired by grandmothers' candy-filled purses and targeted at Gen Z, we asked YCCI Executive Director Treeny Ahmed for her thoughts on this use of nostalgia in advertising: "We observe a growing trend where brands strive to create elevated experiences or "moments" by tapping into nostalgia. Whether it’s evoking childhood memories through familiar foods or showcasing trinkets and games that remind consumers of their youth, brands are using these nostalgic elements to bring consumers joy. Interestingly, there is also a demand for vicarious nostalgia—a wistfulness for a time outside one’s memory that remains relatable. For instance, Gen Zers feeling nostalgic for the 90s. Overall, it seems that during stressful times, indulging in nostalgia offers a comforting escape from reality." https://lnkd.in/e5EiaGfJ #nostalgia #grandmamcflurry #grandmacore

X-mas is upon us. Never forget the customers perspective, thoughts and fears. 'Come in near strangers, invade my personal space and eat all my food' Enjoy. I'll give you a hand if you like. #brandstrategy #brandcopy Brandsparkle boost your brand Marks and Spencer

Over the weekend, my husband, my older daughter, and I visited a restaurant called Space Cowboy, and let me just say—they know how to make you feel special. (This is not an ad!) Not only was the food and ambiance incredible, but they went the extra mile with thoughtful details like this. Each guest left with a beautifully packaged succulent, complete with a heartfelt note: “We want to express how much we appreciate having you tonight.” Now, I know a lot about branding, but moments like this are a perfect reminder of what truly makes a brand unforgettable: ✅ Customer Appreciation: This little gift was a small gesture, but it left a big impression. It’s a reminder that your customers (or guests) want to feel valued, not just served. ✅ Emotional Connection: A succulent isn’t just cute—it’s intentional. It’s something that lasts, creating a positive association with their restaurant long after the meal is over. ✅ Word of Mouth: Guess who’s now telling everyone about Space Cowboy? 🙋♀️ Thoughtful branding touches like this don’t just delight your guests—they turn them into ambassadors. To all the businesses out there: how are you making your customers feel seen and valued? Because trust me—details like this are never forgotten. #CustomerExperience #BrandingInAction #MarketingInsights

Which day makes more money: Super Bowl or Valentines Day? Super Bowl Sunday typically generates more revenue than Valentine's Day. The Super Bowl is one of the most-watched sporting events in the United States, attracting millions of viewers and generating significant advertising revenue for broadcasters. Advertisers pay premium prices for commercial spots during the game, and companies often launch marketing campaigns and promotions around the event, leading to increased consumer spending on food, beverages, apparel, and electronics. On the other hand, while #Valentine'sDay is a popular holiday for celebrating love and romance, its economic impact tends to be more localized and focused on specific industries such as florists, restaurants, chocolatiers, and greeting card companies. While Valentine's Day spending can still be substantial, it typically doesn't reach the same level of overall economic impact as the #SuperBowl. Overall, the Super Bowl tends to be a larger economic driver due to its broad appeal, widespread media coverage, and significant advertising revenue. (I mean who wouldn’t be watching with the ability to enter Doordashes win all the ads) #dextergbs