Rekorder GmbH’s Post

#Barbenheimer made waves as a #marketing phenomenon, marking the most significant week in box office history. Today, our CEO Karen Stacey met with The Media Leader’s Maria Iu at #FOAE to explore why these movies succeeded and why cinema is dominating the battle for #attention....... 🎬 Cinema provides a unique platform for advertisers, particularly for the hard to reach 16-34 demographic. 👓 Young audiences view #advertising and trailers as integral parts of the film experience, enhancing the overall engagement. 📺 The inherent value proposition of #cinema is strengthening, warranting its inclusion in the AV mix. This is evident in the ability to measure cinema akin to TV (see DCM & PWC's Cinema TVR data and AV Reach Maximiser Tool). 🚀 93% of cinema-goers see a #film once, making it an optimal platform for launching new products, messages, or campaigns. Utilising DCM's planning tool reveals how cinema can amplify 1+ cover reach. 🔥 As for upcoming films expected to be big this year, look out for #InsideOut2, #PaddingtonInPeru, #Wicked and #Gladiator2.

Creativity is… “… the ability to imagine a better future” says the brilliantly imaginative Dora Osinde, our CCO in Ogilvy Germany. “Sometimes that is solving a mundane problem that makes your life just a bit easier, and sometimes it’s dreaming up big solutions to big problems. It’s mixing and matching, it’s remixing, it’s adding a little magic to what you already have and creating something better and new.” This makes me think of the brilliant FU CK HE LL PA IN for German Rail (https://lnkd.in/ei2Ay-sN). The campaign set out to remind the world that meeting in person is still an option, and in my opinion, a better one. Creativity not only helps us imagine a better future, it helps us see the world and live one. Let me know, what’s your view of creativity? #BorderlessCreativity #TeamOgilvy

Check out this new global film as our electriclime° team in Korea teamed up with Cheil Worldwide for Samsung and their Vision AI television technology. The product was unveiled at CES 2025 in Las Vegas, which is a proving ground for breakthrough technologies and global innovators. Directed by South African filmmaker Billy Pols, the global spot sees a family united in a sleek, modern location and shows off the AI TV’s stand and cable-free design. With Executive Producer Seung Ku Lee at the helm, the team had just 30 days from start of pre-production to delivery, the film was shot in Bangkok, Thailand, with DoP Maxim Desmet. To see more from the APAC team, click here: https://hubs.la/Q0335kZf0 #filmmaking #commercials #advertising

Female-created and focused entertainment is not just having a moment. It is proving that it is here to stay, with once-in-a-generation talents across various media facets redefining dated narratives that once relegated female-focused entertainment to second-class status. Read the full story here: https://lnkd.in/eGdnBkPi

Effectively communicating your brand's values is essential for creating #meaningfulconnections... Independent cinemas are packed with values such as community and creativity, that they can use to their advantage in everyday operations! By sharing authentic stories—not just about films, but also about the people and processes behind them—we can ignite passion and inspire our teams and patrons alike. A great example would be hosting events that celebrate #localfilmmakers, creating a spirit of collaboration that brings diverse voices to the forefront. This is great for engaging employees, it's a real buzz when talent come to visit, and inviting your audience to be part of something bigger—something that truly reflects their values. It's important to align your marketing strategies with these core beliefs and values; transparent communication about initiatives and dedication to showcasing diverse narratives reinforces your commitment to the community you're building. When we embrace our values wholeheartedly, we create a #cinemaexperience that resonates deeply with audiences, transforming a simple trip to the cinema into a memory-making celebration of culture and connection. If you’d like a hand with this, get in touch with Mustard Studio; we offer bespoke consultancy and help with your brand and business strategy! https://lnkd.in/edEAAs96

We’re at CineEurope! 🎦 Guillaume Branders our Business Development Manager is in town, if you want to connect with him at the expo, reach out via LinkedIn! It’s been a fantastic first day, kicking off with the UNIC paella party, catching up with many industry friends – a perfect start to the convention. Guillaume is moderating two sessions on Tuesday and Wednesday, focusing on new technologies in the cinema sector, and optimising your digital presence - do check them out. DX’s Monday CineEurope Highlights: 📋 The day began with the UNIC People Programme session, focused on HR and leadership, featuring insights McKinsey. 🎬Execs round table, featuring key players like IMAX, Sony, Apollo Cinema, Vue International, and Paramount discussing the future of film slates - a real feeling of confidence in a more consistent 2025 slate and pointing to strong anticipated success of premium formats in 2024. Generally seeing positive trends across Europe, especially in the Netherlands!. 🎬 Key Takeaways: Sony’s acquisition of Alamo and Vue’s venture into distribution mark significant shifts, showing studios’ strong belief in theatrical releases. Vue is embracing AI for screen bookings, enhancing the programming of foreign films based on local audience preferences. Operators are investing in comfort and ease to elevate the overall cinema-going experience while grappling with pricing perceptions. Overall need for a positive narrative around the sector, urging readiness for upcoming releases. Need to adapt swiftly to global audience trends, especially catering to younger generations. 🎨 Presentations from Oma and The (Any)thing showcased innovative cinema concepts, reinforcing that there’s still plenty of room for experimentation with premium formats and private mini screening rooms. At the opening ceremony, Phil Clapp and Laura Houlgatte Abbott from UNIC shared a positive outlook for 2025. The day closed with exciting presentations from CrunchyRoll, Mubi, and Sony. Looking forward to the rest of the convention and more insightful discussions! 🚀

PIVOTT Brought Belgium into the #Barbenheimer Battle for Oppenheimer! 🎬🔥 Take an exclusive sneak peek into how we brought Oppenheimer to the forefront of the #Barbenheimer craze in Belgium! 💪🇧🇪 In the summer of 2023, we were thrilled to partner with Universal Pictures to make Oppenheimer stand out during this viral sensation. Our strategic approach on Meta and TikTok ensured the film captured attention across the country and exceeded all KPIs. We executed the campaign in two impactful waves: 🎯 Wave One: Built anticipation and excitement with strategically sequenced videos. 📣 Wave Two: Maximized reach just before the release, keeping Oppenheimer top of mind. Curious about how we did it? Discover the full story and the secrets behind our media strategy in our case study. 📚 #Pivott #Oppenheimer #UniversalPictures #MarketingSuccess #DigitalStrategy #CinemaMarketing

We hear it all the time: the world’s biggest and best brands want to inject fresh energy into their creative work, but they're handcuffed by antiquated policies and onboarding practices that keep them locked into the same old, expensive agencies and external creative partners. Joel Pilger and I are here to tell you that there is a better way. We’re not interested in hearing why Studios United won’t work. If I had listened to that kind of negative noise, I wouldn’t have a career built on disrupting the norms of creative production in broadcast, concerts, film, and cruise line entertainment. It’s long past time for brands with 8-figure creative problems to break free and build a future where creativity and innovation aren't hindered by outdated models, mindsets and practices. Studios United is here to remove the brand cuffs. #StudiosUnited #CreativeProcess #TalentSolutions

At TBWA, Disruption® is at the heart of everything we do. Here's a snapshot of some recent work from our Global Collective that showcases Creativity Powered by Disruption. 🏴☠️

🌟 We're absolutely blown away by Dove's new 'Real Beauty' campaign! 💖 Two decades ago, Dove boldly stepped up to challenge the unrealistic beauty standards imposed by society, a campaign that sticks in all our minds. It’s incredible, but also a little scary, that we're on the brink of an era where 90% of content is projected to be AI-generated by 2025. Which is why despite the allure of AI technology, which offers immense possibilities for many tasks across all industries, Dove's unwavering stance against altering people's appearances is truly commendable. 👏 By championing authenticity and embracing real beauty, Dove isn't just making a statement—it's igniting a movement. They're leading by example, encouraging others to steer clear of altering appearances with AI – something we’ll now be aware of to! This really got us thinking, about how we teach AI what 'Real Beauty Is' and empower everyone to embrace their unique selves. Bravo, Dove! #dove #doverealbeauty https://lnkd.in/eFJhVeev