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🍽️ Insight: Food experiences are a significant driver for many, especially young Nordic travelers. Our recent data reveals that 64% of Nordic travelers prioritize food when planning vacations. Remarkably, among the 18-25 age group, a significant 70% consider food experiences essential during travel. From enjoying street food to exploring farmers' markets, attending cooking classes, or indulging in Michelin-starred dining, Nordic travelers crave various flavors and the stories behind them. 📸 An insight for your marketing strategy: Young travelers, in particular, rely heavily on social media for recommendations, reviews, and mouthwatering photos of the best dining spots in their destinations. Considering this trend could greatly enhance your marketing efforts! #FoodExperiences #Gastronomy #NordicTravelers

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Guilty - but not for instagram - I will actually eat my way through any destination - given the chance 😋

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