RelishMix’s Post

RelishMix DOTS (DEADPOOL 3 impact and TRAP): Social media analytics corp RelishMix reports that the social media universe for D&W has swelled by 62.5M since opening, now at 1.21 billion across TikTok, Facebook, X, YouTube and Instagram combined and 1.66B SMU when you fold the cast’s reach in. Social media universe comps for D&W are Spider-Man: No Way Home (1.2 billion), Thor: Love & Thunder (963 billion) and Black Panther (900 million). As far as the record holders for SMU in the MCU that belongs to Avengers: Endgame and Avengers: Infinity War each with a reach of 2.47 billion. Cast activation is running at 238.5M with Reynolds throttling over 200M Instagram views, fueled by his 123.6M activated fans, amplified by Jackman at 79.8M and Morena Baccarin at 5.3M fans. Says RelishMix, “Exit chatter on Deadpool & Wolverine weave in and around the MCU with fans who’s expectation were met and exceeded: ‘Having seen the movie a third time, I still want to watch it another time. Seeing the movie is doing well at the box office, smashing a record for a R-rated film, will Disney and Marvel finally realize the future? I hope so.’ Fans are also tipping their caps to the two leads saying ‘I’m watching this in cinema a few more times. Masterpiece. Exactly what a Marvel film should be. I didn’t think it was possible. Thank you, Ryan and Hugh.” TRAP: Look no further than the social media buzz which runs mixed-positive per RelishMix, with chatter out there whether the daughter of Josh Hartnett’s character in the film is a suspect. Trap‘s social media universe reach stands at 259.2M across TikTok, Facebook, X, YouTube, and Instagram, per RelishMix, 47% above norms for first installment genre titles.

The new Coca-Cola holiday ad - 100% AI-generated. Triumph or travesty? Test audiences seem to like it. I’m not so sure… It’s a landmark moment, for sure, a massive brand releasing a fully AI-generated TV ad. Technically, it’s a great achievement and a showcase of what AI can do. You’d think I’d be celebrating this win! But creatively it raises some familiar, thorny questions. The ad reimagines the classic 'Holidays Are Coming' spot, inviting direct comparison. And it feels… lesser. It leans on nostalgia for the original but misses the narrative magic. There’s a philosophical parallel here: Critics claim AI is trained on stolen materials and is only capable of creating garbled approximations of human creativity, which lack soul. This ad feels like a reflection of that criticism - it takes an original concept and presents what feels like a well-constructed replica of a half-remembered dream of it. I’m still waiting for the first 100% AI-generated ad that pulls us into an original narrative and doesn’t for a moment have us thinking about how it's made. Am I just being a Grinch? Let me know: is the ad a triumph or a travesty? . P.S. myself and Justin discuss this in more detail on The AI Argument - hit me up if you want the link.

Lo-fi production is the future of digital ads. I wonder if this will make its way to traditional television. “Brands are conveying authenticity, realness, and humanity in a range of ways on social media, such as relying on lo-fi production, featuring real people, including platform-native elements such as stickers, partnering with creators, telling relatable stories and using mobile-shot, unpolished visuals.” Full article: https://lnkd.in/gQ9NUmcX

In advertising, psychology plays a big role. When people are exposed to the same ads over and over, their minds naturally filter them out, a phenomenon known as “ad fatigue.” That’s why, when common advertising methods seem saturated, innovative solutions like cinema ads step in to capture attention in a fresh way. At Blastily, we understand this shift. Cinema ads immerse your audience in a distraction-free environment, making your brand unforgettable. Ready to make a lasting impression? Let’s light up the big screen for your business! DM us now to get started. #cinemaads #psychologyinmarketing #blastilycinema #brandawareness #customerattention #freshmarketing #marketingpsychology #advertisingtools #blastilyoffers #businessvisibility

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In today's cluttered media ecosystem, a title plays a key role in defining and differentiating the property. Ormax Title Testing helps evaluate title options based on audience data, thus reducing subjective decision-making. Visit the link below to know more about this title evaluation tool https://lnkd.in/gpiksN_w

🎥 𝗔𝗰𝘁𝗼𝗿𝘀, 𝗶𝘁’𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗧𝗶𝗸𝗧𝗼𝗸! A recent study by The Hollywood Reporter and The Quorum highlights TikTok’s direct impact on movie theater ticket sales. With over 40% of moviegoers discovering new films on TikTok, the platform is a powerful tool for film promotion and audience engagement. For actors, being active on TikTok means building a personal connection with potential viewers. This can drive excitement around a release, foster fan engagement, and ultimately, boost box office numbers. Audiences are more likely to buy a ticket if they feel connected to the actors and content they see on TikTok. So many A list actors are already smashing it on social - Reese Witherspoon, Lupita N'yongo, Karen Gillan, The Rock, Gillian Anderson, Eva Longoria and Jessica Chastain (to name a few) are capitalising on this new audience. So, publicists: if your talent aren't there yet, they're missing out on a huge opportunity to increase their film’s visibility and success. At Daydream Digital, we work with talent throughout the ideation, strategy, launch and on an ongoing basis to ensure their presence is authentic to them, relevant to the audience and the output is sustainable. ☁️ 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀: 𝗿𝗼𝘀𝗶𝗲@𝗱𝗮𝘆𝗱𝗿𝗲𝗮𝗺𝗱𝗶𝗴𝗶𝘁𝗮𝗹.𝗰𝗼

Ever noticed how the pulse of the #entertainment world is now measured not by Nielsen ratings, but by the buzz on your social feed? Here’s a fun paradox for you: as #anime's global grip tightens, its social media fandom balloons to sizes that almost make you think everyone and their grandma is streaming 'One Piece' during breakfast. But guess what? Those jaw-dropping social media stats might not tell the whole viewership story. It's a wild world where 'Young Sheldon' and 'Grey's Anatomy', despite their network crowns, can barely scratch the surface of social chatter compared to anime giants like 'JUJUTSU KAISEN'. And here’s the kicker: while some shows have online fanbases that could fill small countries, their actual viewership? Not so much. I mean, 'The Gentlemen' on Netflix is neck and neck with Apple’s 'Manhunt' in the tweet-o-sphere, yet Netflix’s own numbers hint that it’s watching us just as much as we're watching it! Remember when we relied on a handful of execs in Hollywood to tell us what’s hot and what’s not? Now, it seems every fandom has a say. But is this social media megaphone really the best way to gauge a show’s success? From my stint leading a major entertainment social network, let me tell you: the correlation between likes, shares, and actual eyeballs on screens is as unpredictable as a plot twist in your favorite anime. So, as our screens flood with recommendations 'just for us' (which, let’s be honest, often miss the mark), how much can we trust these digital applause meters? Is anime really taking over the world, or is it just the loudest in the room? Let's chat about it—what's your take on the true measure of a show's success?

The landscape of video entertainment is evolving rapidly, especially among the youngest generations. Recent research indicates that "Gen Alpha" and Gen Z are embracing social media video content like never before. Gen Alpha, born between 2013 and 2024, dedicates a staggering 78% of its screen time to watching social media videos. In comparison, Gen Z, born between 1997 and 2012, now spends 56% of their screen time on social video, up from 46% just two years ago. These insights come from Maverix Insights & Strategy, a new research entity co-founded by former Warner Bros. Discovery executives. Exciting times ahead for the video entertainment industry!

At Screenvision Media, we know that cinema advertising is more than just exposure—it’s an opportunity to create emotional connections with audiences. Our research, in collaboration with the VAB, shows that moviegoers are highly engaged with brand messaging in the theater, leading to better recall and deeper brand affinity. Ready to make your brand unforgettable? Check out the full insights below. #BrandEngagement #VABResearch #AlwaysBuyCinema