📧 Renewal emails that are cluttered and hard to navigate can leave customers unmotivated to take action. ⚠️ The result? Missed renewals and lost opportunities. At Renewtrak, we see this all the time. 🔍 In this post, we’ll show you how a typical renewal email overwhelms customers with unnecessary details—and how a simplified, streamlined approach can drive real engagement. Check out the before and after examples to see what works and what doesn’t! #renewal #saas #customersuccess #sales
Looks solid 👊🏻
"Uneessary details?" Seriously? Do you realize the reprocussions of lapsed support or non compliance in their environment? Not only do they risk expensive down time without updates support, they risk expensive back dating for lapsed coverage. Let's talk about audits! It is costly for customers when they are running environments that are not using the correct amount of licenses. Companies will push that to avoid investment. The last thing you want to do is withhold data to the customer. They should absolutely understand what they have and how it is working. And steer clear of anyone who would not value transparency. I want to like your product but your comment on withholding information from the customer is a complete 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩
Same concept applies to most business emails and sales pitches.
Senior Renewals and Customer Success Manager Empowering Growth -Driving Adoption - Ensuring Loyalty
1moRenewal professional here! What I like about this is it makes renewing simple contracts easier, HOWEVER- asset management is more than a pretty email and hyperlink. I am talking about 50-60 million dollar renewals with 800 plus install sites. These types of renewals takes months to prepare. And any partner or renewal rep worth a darn should be having conversations about their environment WELL before the quote is sent. I personally feel this is an oversimplication of a very complex process, if you are providing value to the customer. BUT if you are only after transactional business, this looks shiny. But in the world of high competition, value added selling and stragetic initiatives- this approach is embarrassing and an insult to those who take the time to understand the customer environment and ensure they are utilizing their licensing and support. There are too many companies out there that are willing to accept aPO and this seems like one of them. This fancy email cannot or will not replace the expert on the end of the partner it OEM that there to serve the customer. This fancy email will not replace me as the renewal expert to my customers. It might make the transaction easier once we get to that point.