Retailer's World’s Post

SLOW REVENUE SEASON? - Maximize revenue during slow seasons with smart promotion strategies. Discover innovative ways to attract and retain customers year-round. Effective promotions stimulate demand and boost sales when it matters most. Which promotion strategy will you implement next? # #promotions #revenuedrive

Are you utilizing the latest updates on brand-tailored promotions? Read below to understand how simple strategies can boost your ROI! • Top Funnel strategy: Let’s get started by picking the "New Customer Acquisition" goal in your brand-tailored promotions. Then, choose your Best Selling ASINs and focus on "In-Market Customers." This strategy will show your products to people who looked at similar items in the last 7 days but didn’t buy. With a tempting discount promo, you can encourage these potential customers to make a purchase. Remember, our main goal is to attract New-to-Brand customers, so the more appealing your offer, the better your chances of turning NTB customers into loyal buyers!. • Cart Abandoners Strategy: Now, let’s target those who left items in their cart! Start by selecting your goal, then choose "All Products," and focus on "Cart Abandoners." Offer a 10-15% discount and set your budget. This strategy will highlight your discount promo to customers who added your products to their cart but didn’t finish their purchase. By targeting these shoppers, you can turn those close calls into actual sales and watch your ROI rise! Stay tuned for more strategies on brand-tailored promotions that can help you achieve even greater success! #ecommerce #digitalmarketing #amazonseller

Great start to Prime Day for our brands! Sales are already on track to meet or surpass the full 2023 event by 6 PM EST. This success highlights the importance of prioritizing product availability and optimization for conversion. Our competitive pricing strategy is in place, ensuring that we are maximizing our opportunities. Additionally, targeted promotions are enhancing the value we offer to the right audience. Remember, a solid strategy always maintains focus on the fundamental basics. #PrimeDay #Sales #Ecommerce #Marketing

Highly targeted, relevant coupons remain one of the most effective marketing channels available to retailers. By using relevant offers, promotions and messages, retailers can shape shopper behaviour to drive specific actions. We worked with one of our clients to drive visit frequency of a group of low frequency, lapsing customers. The results were impressive. Context: 🛒 Lapsing/low frequency customers were rewarded with a voucher if they shopped in store 3 times in a month   🎁 Coupon was delivered on each visit to update the customer on their position in the journey ‘Shop 2 more times and receive a voucher’ Results: ✅ More than 50% of customers who started the journey shopped enough times to be rewarded with the voucher and the majority of those redeemed it. Targeting the right customer, with the right message via the right channel at the right time results in a significant, profitable sales uplift and customer loyalty. #ecrebo #coupons #POSmarketing #Customerloyalty

𝗛𝘆𝗽𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝘂𝗿 𝗲-𝗖𝗥𝗠 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀 🥁. At MMD, we are committed to 𝗺𝗮𝗸𝗶𝗻𝗴 𝗲-𝗖𝗥𝗠 𝗽𝗹𝗮𝗻𝘀 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 🎯. 𝗥𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗽𝗼𝗹𝗹𝘀 📌could be integrated in our mails, allowing our brands to question their audiences to vote which products they like the most within brand's product range. Also, running promotions via our e-CRM tools will also go to a higher level. An integrated 𝗽𝗿𝗼𝗺𝗼 𝗮𝗹𝗲𝗿𝘁 ⏰ is designed to boost interactivity among shoppers and effectively raise customer awareness around specific promotions. Last but not least, a more 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 within 𝘁𝗵𝗲𝗺𝗮𝘁𝗶𝗰 𝗺𝘂𝗹𝘁𝗶-𝗯𝗿𝗮𝗻𝗱 𝗲-𝗺𝗮𝗶𝗹𝘀 📥 is also added to the agenda. Aiming for the ultimate relevance for our shoppers. The future of retail media, e-CRM included 🏄♀️. Stay tuned on our page for more updates! 👀 #online #personalized #retailmedia

Snipp Receipt Validation and Full Basket Analysis is not just OCR - and our mandate to defeat Fraud is proving every day we are on the right track to preserve your data and your Digital Promotion - have a talk with Snipp?

Recently (in reference to my previous post), I had the opportunity to evaluate a BOGO (Buy One, Get One) marketing initiative for an emerging FMCG brand. Here are some refined insights into the strategy from a marketer's perspective: 1. **Consumer Appeal**: BOGO promotions are compelling due to their high perceived value, drawing both existing and new customers. 2. **Inventory Strategy**: These promotions can help manage excess inventory, making room for new products and ensuring efficient stock turnover. 3. **Boost in Sales Volume**: Although individual profit margins may decrease, the overall increase in sales volume can offset this, potentially boosting total profits. 4. **Enhanced Upselling**: Strategically, BOGO can encourage upselling by pairing slower-moving items with popular ones at full price, maximizing revenue from each customer interaction. 5. **Competitive Edge**: A well-timed BOGO offer can set a brand apart in crowded markets, especially if it's perceived as offering better value compared to competitors. 6. **Loyalty Building**: BOGO deals create a sense of value and reward, fostering customer loyalty and encouraging repeat visits. 7. **Data Insights**: Implementing BOGO campaigns yields valuable consumer data, allowing brands to refine marketing strategies and better understand customer preferences. **Efficient execution of BOGO campaigns, aligned with a brand’s strategic goals and customer insights, can lead to substantial growth and market positioning.** #MarketingStrategy #DigitalMarketing #ConsumerBehavior #SalesOptimization #BrandStrategy

The Use of Consumer Research to Drive Sales!!! The use of consumer research (understanding your customer and the market) has many applications and today, more so than ever, effectively done consumer research can help drive sales for a company. Here are 9 different ways that you can use consumer research to immediately drive sales and support your sales plan:   Abandoned Cart Research - Use consumer research to understand all the reasons why consumers abandon their cart - done effectively this research can lower your abandoned cart percentage significantly Dealer Presentations - Use consumer research to support your dealer meetings and line reviews by conducting consumer research that brings the retailers own customers into the process of assessing your brand/products - done effectively this research can build retailer relations, drive sales, move out competitors Instore Merchandising - Use consumer research to better understand what drives a consumer to your brand/products (instore merchandising, displays, etc.) NPS Survey - Beyond just the standard one question NPS survey, use consumer research to help you understand what your customer thinks about your brand Lead Generation - Use consumer research to build your internal database Brand/Product Awareness - Use consumer research to drive potential customers to your website or specific product page Loyalty Program Integration - Use consumer research to build your loyalty program DTC/Website Review - Use consumer research to understand all aspects of what your customer thinks about your website - in particular what makes them buy, why they don't buy Competitor Analysis - Use consumer research to build a "playbook" of your top competitors - understand their strengths and weaknesses and how your brand can capitalize The use of consumer research provides multiple easy to use opportunities for companies to drive sales. Interested in learning more about how we can drive your sales using consumer research, please feel free to contact me directly. mwalston@legacy1846.com

Three things I did to help my DTC beauty client achieve profitability while continuing to drive substantial growth: 1️⃣ Focused on building awareness & educating their target audience 2️⃣ Refined and optimized their marketing channel mix, messaging, and site experience 3️⃣ Prioritized retention as part of the acquisition strategy Want to talk about opportunities to drive both growth and profitability for your business? Click the link in my profile or drop into my DMs. — Hey! I’m Meghan. I help female-forward consumer brands stop throwing spaghetti at the wall and unlock sustainable ecommerce growth. Click my name + follow + 🔔 for actionable advice and the occasional hot take. — #d2c #growthmarketing #ecommerce #marketingstrategy #marketingconsultant

🎯 Target Specific Customer Segments with Buy with Prime! Wondering if Buy with Prime can be tailored to specific customer segments on your eCommerce site? Absolutely! 🔹 Selective Product Application: You don't need to enable Buy with Prime across your entire catalog. Identify the best SKUs to enhance with Prime benefits based on your strategy. 🛍️ 🔹 Collection Pages: Create dedicated collection pages for products enabled with Buy with Prime. This helps in targeted marketing and driving traffic to specific categories. 📈 🔹 Flexible Marketing Strategies: Customize your approach by selecting products that align with your marketing goals. Use Buy with Prime to boost visibility and sales for particular segments. 📊 🔹 Pay-As-You-Go Pricing: Choose products that make sense for your business, ensuring you offer the Prime experience where it has the most impact. 💡 Leverage Buy with Prime to enhance your marketing strategies and reach your target customer segments effectively! 🌟 👉https://buff.ly/4cmPBrn #eCommerce #BuyWithPrime #TargetedMarketing #CustomerSegments #BellaVix