RevGenius’ Post

Transcript

I typically get one of two answers. I either get we want to drive sales just direct conversions or we want to make noise and drive awareness and neither answer goal is you know inherently wrong. It really depends on budget stage of the company, how it integrates with any existing marketing strategies or tactics. And what I typically recommend is taking a step back and asking why. So you just want to drive awareness. How does that? Direct back or drive back to the overarching business goals for your bottom line. Are you at a stage where you can be focused on just brand sentiment right now and brand awareness? Or should we basically build in a level of this where you are capturing leads or book demos or something like that, so thinking about influencer marketing more holistically. And being open to looking at different goals and different objectives and then aligning the content that's created and the influences that you work with around those goals.