Revlon’s Post

👃 do you smell that? It’s Smello-vision!! 👃 Ask yourself - can you identify any companies simply by smell? You know that undeniable smell when you walk into your favourite restaurant or Hollister (IYKYK) - it instantly transports you to that place, that emotion, time or place. It evokes something in you. It’s that 🥺 emotion that McDonald’s is playing on as it set up an unbranded billboard with the scent of a happy meal! So what? 🔋Power of Branding - the smell and colours are so iconic that no branding is even needed. Obtaining that level of brand equity is every business’ dream 🖼️ Assets are more than pretty icons and pictures. Businesses and brands can expand their creative prowess and use other mediums like smell and touch. We have so many senses to help build brand and engagement. We don’t have to be pigeon hold to using just sight and sound! ➖➕ Less is more. This simple yet powerful activation says so much with the little information it delivers. Information overload can often be the downfall of what could be a great campaign. How do you use lateral thinking in your campaigns? Let’s chat in the comments below ⬇️⬇️⬇️ #Campaign #Mcdonalds #Marketing #Product #HappyMeal #Food #Senses #Smell #OOH #Activations

The unique marketing tactics being employed are quite intriguing. For instance, the placement of Kraft Heinz Ketchup dispensers outside Chicago restaurants that do not serve Heinz ketchup is a novel approach. Now, McDonald's use of unbranded billboards that emit the scent of French fries! Such a creative strategy. These types of unconventional promotional methods demonstrate an understanding that consumers are becoming desensitized to standard advertising. By returning to a more imaginative and craft-oriented approach to marketing, brands are able to better capture consumer attention and engagement. Initiatives such as these suggest a shift towards (or back to!) more innovative marketing practices. #advertising #madmen #marketinginnovation #branding #guerrillamarketing #mcdonalds #kraftheinz #heinzketchup

In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five decades, with a relationship built on respect, collaboration and a deep understanding of what the brand means to its consumers. The brand has gone from... #adweek #brand #advertising

Brand Recognition Masterclass   Absolut Vodka’s marketing success is a case study in how to build a brand icon through simple yet creative advertising.   Launched in the early 1980s, the "Absolut Bottle" campaign turned the brand’s distinctive bottle shape into the star.   The campaign was unique in its consistency; for over 25 years,   Absolut kept the same core concept while constantly refreshing its appeal with new ideas.   Collaborating with renowned artists like Andy Warhol and Keith Haring,   Absolut expanded beyond ads to connect with the art world, enhancing its premium image and cultural relevance.   This approach not only increased brand recognition but also made Absolut’s bottle one of the world’s most recognizable icons.   The "Absolut Bottle" campaign remains a powerful example of how a simple design, paired with adaptable creativity,   can create lasting brand affinity and an unforgettable legacy in marketing history.   #absolut #absolutvodka #branding #brandrecognition #branding #smallbusiness #iconic #iconicmarketingcampaign #marketingcampaign

▼ Elevating Brand Consistency Across Channels 💡
 Consistency is the secret to building trust and recognition. From clear brand guidelines to team collaboration, discover how to keep your brand cohesive across every platform. Learn from iconic Australian brands like #Qantas and #Bunnings and apply these strategies to your own business! 👉 Share this post with your team and start building stronger brand connections today! ▲

Kellogg’s and Leo Burnett on why they ‘backed the bird’ in latest rebrand Campaign speaks to Jenn Carkner, vice-president Kellogg’s Cereal, Mark Elwood, chief creative officer at Leo Burnett UK, and Framestore’s Mike McGee and Jonni Isaacs about the making of Kellogg’s fresh brand identity, starring Cornelius the Cockerel. https://lnkd.in/etWv-Dpr

“𝘏𝘢𝘷𝘦 𝘢 𝘣𝘳𝘦𝘢𝘬, 𝘩𝘢𝘷𝘦 𝘢 𝘒𝘪𝘵 𝘒𝘢𝘵.” It’s a slogan, and it’s a positioning. It’s also the reason KitKat Chocolatory is one of the strongest brands in the world. And in my opinion the company that does the best Brand Management worldwide. They’ve been pounding this one singular idea for decades: If you take a break, you need a KitKat. That is exactly why this collaboration with CandyCrush by King makes so much sense. They have been playing in that same space, claiming the break as positioning: “𝘛𝘢𝘬𝘪𝘯𝘨 𝘢 𝘸𝘦𝘭𝘭-𝘥𝘦𝘴𝘦𝘳𝘷𝘦𝘥 𝘣𝘳𝘦𝘢𝘬 𝘵𝘰 𝘱𝘭𝘢𝘺 𝘊𝘢𝘯𝘥𝘺 𝘊𝘳𝘶𝘴𝘩” Shout out to the respective brand management teams. This is very well done. In case you are reading this and are unclear about the space you and your company are claiming, or if your positioning needs work. Take a break, and reach out for a call ;) 

Hip it up, age it down, make it top of mind during a crucial selling season, push pricey units while inflation rages... That's a lot of weight to put on Patrick Schwarzenegger's hunky shoulders. As the first "spirit advisor" for Ketel One U.S.A. the nepo baby-Tommy Hilfiger model-actor-entrepreneur is anchoring a digital, social and experiential campaign that's a bit of a marketing departure. The brand, part of the Diageo fold, has most often relied on the founding family, the Nolets--distillery royalty for 11 generations--to tell the Ketel One story. Celeb endorsements haven't been a thing, but the brand sees Schwarzenegger as more than a famous face. Check out the strategy behind the holiday campaign, from Bullfrog + Baum and NVE Experience Agency here: ADWEEK #marketingandadvertising #spirits #cocktails Ryan Hughes Magid Janet Early

Does your brand have an intellectual alibi? Brands use intellectual alibis to help consumers rationalize a decision that is driven by emotion, helping consumers present it instead as a carefully thought-out and logical choice. Jamie King, CEO and Chief Strategy Officer for Camp + King, spoke to ADWEEK about them, including the "five Ps" to make one yourself. Also, somehow he related this all to his favorite tequila brand, which is pretty cool. 🥃 "A great intellectual alibi isn’t over-explained; rather, it’s used as a source of authority for a brand to claim something bigger." Read the full piece here: https://lnkd.in/gFU-PE6j Havas Havas North America #MeaningfulDifference

Brands, don’t bury your lede! We see this a lot in our work: overly complex message frameworks that make it difficult to clearly communicate what your brand is all about—which makes it even more difficult to execute upon an increasingly expansive ecosystem. This complexity leads to employee and audience confusion at best—or employee and audience distrust at worst. Try this instead: anchor the brand around a north star “brand lede.” It uses simplicity to hook audiences, rally employees, and execute consistently across the brand ecosystem. This is the path toward brand endurance. Watch Long Dash’s VP of strategy Karine Bailly as she walks through the three-part brand lede framework in her SXSW pitch: https://lnkd.in/emEjkZx5 And if you found this helpful, please consider giving it an up-vote! We’d love the opportunity to share these insights with a live audience in Austin next year. Let us know in the comments if you’re planning to be in Austin for South by 2025—we hope to see many of you there!