Revlon’s Post

In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five decades, with a relationship built on respect, collaboration and a deep understanding of what the brand means to its consumers. The brand has gone from... #adweek #brand #advertising

The unique marketing tactics being employed are quite intriguing. For instance, the placement of Kraft Heinz Ketchup dispensers outside Chicago restaurants that do not serve Heinz ketchup is a novel approach. Now, McDonald's use of unbranded billboards that emit the scent of French fries! Such a creative strategy. These types of unconventional promotional methods demonstrate an understanding that consumers are becoming desensitized to standard advertising. By returning to a more imaginative and craft-oriented approach to marketing, brands are able to better capture consumer attention and engagement. Initiatives such as these suggest a shift towards (or back to!) more innovative marketing practices. #advertising #madmen #marketinginnovation #branding #guerrillamarketing #mcdonalds #kraftheinz #heinzketchup

👃 do you smell that? It’s Smello-vision!! 👃 Ask yourself - can you identify any companies simply by smell? You know that undeniable smell when you walk into your favourite restaurant or Hollister (IYKYK) - it instantly transports you to that place, that emotion, time or place. It evokes something in you. It’s that 🥺 emotion that McDonald’s is playing on as it set up an unbranded billboard with the scent of a happy meal! So what? 🔋Power of Branding - the smell and colours are so iconic that no branding is even needed. Obtaining that level of brand equity is every business’ dream 🖼️ Assets are more than pretty icons and pictures. Businesses and brands can expand their creative prowess and use other mediums like smell and touch. We have so many senses to help build brand and engagement. We don’t have to be pigeon hold to using just sight and sound! ➖➕ Less is more. This simple yet powerful activation says so much with the little information it delivers. Information overload can often be the downfall of what could be a great campaign. How do you use lateral thinking in your campaigns? Let’s chat in the comments below ⬇️⬇️⬇️ #Campaign #Mcdonalds #Marketing #Product #HappyMeal #Food #Senses #Smell #OOH #Activations

Brand Recognition Masterclass   Absolut Vodka’s marketing success is a case study in how to build a brand icon through simple yet creative advertising.   Launched in the early 1980s, the "Absolut Bottle" campaign turned the brand’s distinctive bottle shape into the star.   The campaign was unique in its consistency; for over 25 years,   Absolut kept the same core concept while constantly refreshing its appeal with new ideas.   Collaborating with renowned artists like Andy Warhol and Keith Haring,   Absolut expanded beyond ads to connect with the art world, enhancing its premium image and cultural relevance.   This approach not only increased brand recognition but also made Absolut’s bottle one of the world’s most recognizable icons.   The "Absolut Bottle" campaign remains a powerful example of how a simple design, paired with adaptable creativity,   can create lasting brand affinity and an unforgettable legacy in marketing history.   #absolut #absolutvodka #branding #brandrecognition #branding #smallbusiness #iconic #iconicmarketingcampaign #marketingcampaign

“𝘏𝘢𝘷𝘦 𝘢 𝘣𝘳𝘦𝘢𝘬, 𝘩𝘢𝘷𝘦 𝘢 𝘒𝘪𝘵 𝘒𝘢𝘵.” It’s a slogan, and it’s a positioning. It’s also the reason KitKat Chocolatory is one of the strongest brands in the world. And in my opinion the company that does the best Brand Management worldwide. They’ve been pounding this one singular idea for decades: If you take a break, you need a KitKat. That is exactly why this collaboration with CandyCrush by King makes so much sense. They have been playing in that same space, claiming the break as positioning: “𝘛𝘢𝘬𝘪𝘯𝘨 𝘢 𝘸𝘦𝘭𝘭-𝘥𝘦𝘴𝘦𝘳𝘷𝘦𝘥 𝘣𝘳𝘦𝘢𝘬 𝘵𝘰 𝘱𝘭𝘢𝘺 𝘊𝘢𝘯𝘥𝘺 𝘊𝘳𝘶𝘴𝘩” Shout out to the respective brand management teams. This is very well done. In case you are reading this and are unclear about the space you and your company are claiming, or if your positioning needs work. Take a break, and reach out for a call ;) 

▼ Elevating Brand Consistency Across Channels 💡
 Consistency is the secret to building trust and recognition. From clear brand guidelines to team collaboration, discover how to keep your brand cohesive across every platform. Learn from iconic Australian brands like #Qantas and #Bunnings and apply these strategies to your own business! 👉 Share this post with your team and start building stronger brand connections today! ▲

Kellogg’s and Leo Burnett on why they ‘backed the bird’ in latest rebrand Campaign speaks to Jenn Carkner, vice-president Kellogg’s Cereal, Mark Elwood, chief creative officer at Leo Burnett UK, and Framestore’s Mike McGee and Jonni Isaacs about the making of Kellogg’s fresh brand identity, starring Cornelius the Cockerel. https://lnkd.in/etWv-Dpr

At Heineken there was a running joke that the first thing every new brand manager did was to change the tap that goes on the bar. But being consistent & persistent with your brand assets is one key to success. We spend time and money building DBAs and other associations – so to my mind, we should have a bloody good reason why you’d move away from them. Sure, nudge them a little to keep them looking modern and relevant. But be mindful of the risks of moving too far. Changing packaging for example at its best might have a 2% uplift.... But there is a huge risk you make yourself harder to find on shelf. Us brand managers care a lot about the intricacies of the shape of an image and specific words on pack – customers just want to be able to find the thing they want quickly and easily as possible. Packaging is not your front room (to decorate), it's your front door, It needs to stand out, be easy to identify and open. ====== 🗞️ If you like this post, then subscribe to my monthly newsletter that goes to 2,500 other marketers. In it we share our thoughts on how to grow brands. Link in my header. 🔔 It’d be great to connect or if that’s a bridge too far a follow would be lovely too.

Golden Arches everywhere. Making trade-offs to be distinctive. I am a fan of simplicity and its application in strategy and today I saw a simple but great example. Like how McDonalds simplifies the message of "Next McDonalds in Lugones taking exit n°22". Why? Because the brand is just using 2 brand assets (Golden Arches and green colour) and one of them is not shown completed to maximize its size and impact! They dont use even its name! Great example of making trade-offs to ensure brand distinctiveness by dismissing other elements they also have: naming, taste (fries or big mac), novelties, healthy food (salads), price and offers, fun... The goal of having strong brand assets is to create distinctive memory structures. These are mental shortcuts that help consumers quickly recall your brand when they encounter specific stimuli. These symbols instantly bring the brand to mind without any additional information. This is the power of distinctive memory structures—they make your brand easy to remember and recognize, even in a crowded market like nowadays. And McDonalds is great on that. 👍 (Another example to the right of McDonalds' sign)

Let’s talk about brand ambassadors and their role in brand strategy. Brand ambassadors can be a powerful marketing tool when paired with a comprehensive strategy. But here’s the key: a brand ambassador alone should never be the entire strategy. Take the recent partnership between Shenseea and Sunshine Snacks. I’m a big fan of Shenseea, but is she the right fit for a snack company that largely markets to children? Yes and no, and my reasoning isn’t about Shenseea or her personal brand. The deal includes her son, which opens up exciting possibilities for family-oriented campaigns that could resonate well. However, I would’ve loved to see Sunshine Snacks tailor their ambassador choices to reflect each island they serve. By doing so, they could create a stronger local connection, giving each island its moment in the spotlight. This could potentially amplify the impact of their campaigns, making them more culturally relevant across the region. What do you think? Should brand ambassador strategies focus more on local representation? #BrandStrategy #MarketingTools #BrandAmbassadors #SunshineSnacks #CaribbeanMarketing #LocalConnection #MarketingCampaign #BusinessGrowth #CulturalRelevance