And that’s a wrap to 2024! 🎉
As we close out an incredible year, I want to take a moment to reflect on the growth, innovation, and learning that defined 2024. A huge thank you to our partners and internal teams for your dedication and collaboration—it’s your efforts that have helped shape an outstanding customer experience this year.
Here are some key highlights from 2024:
1️⃣ AMC SpA Expansion and Audience Building
A special thanks to all our partners for actively driving robust solutions and our solution architects for their seamless tech guidance.
2️⃣ Launch of Solutions on Amazon Marketing Stream (AMS)
Streamlined workflows that enabled better campaign performance. Important milestones: Prime Day readiness , enhanced monitoring tools and Firehose ! Read more here : https://lnkd.in/gkhnE7t6
3️⃣ ADSP Campaign Management Launch
Simplified campaign management to empower advertisers with more control and scalability.
What’s on the horizon for 2025?
🌟 Lets double down on these priorities to deliver even greater value:
1️⃣ AMC and AMS (Stream) Enhancements
Focus on effective measurement strategies, integrating clean rooms, and building custom audiences with Amazon and first-party data.
2️⃣ Generative AI for AdTech Innovation
Unlocking new possibilities to drive smarter, more creative solutions.
3️⃣ Expanding to Non-Endemic (NE) Categories
Broadening opportunities to connect with advertisers beyond core categories.
4️⃣ Enhanced Bidding Algorithms
Stay tuned for exciting tools from Amazon Ads to optimize performance.
5️⃣ Working Backwards from Advertisers’ Needs
Solving the right problems to deliver meaningful results.
6️⃣ Diversifying with a Full-Funnel Omni-Channel Approach
Engaging customers across platforms to create seamless experiences and drive impact at every stage of their journey.
2024 has been an unforgettable year, and I can’t wait to see what we’ll achieve together in 2025. Let’s continue building, innovating, and delivering customer-focused solutions! 🚀
Thank you , Team for staying focused on delivering strategic guidance to our advertisers and partners🙌 - Jenna Palatiello, Kapil Dwivedi, Garima Ahuja, Karbao Szeto,Atig Bagchi,Jason Cohen,Matt Neilson,Ram Dileepan,Christelle Ngambula,Mark Dobbie,Chao Jiang,Garry Zhang, Hammad I., Ming Huang
#YearInReview #AMC #AmazonMarketingStream #GenerativeAI #OmniChannelMarketing #Innovation #AdTech #AmazonAdvertising
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