Revpanda Group’s Post

Transcript

So I want to ask you again, in your experience with large scale campaigns, how should I gaming brands approach affiliate partnerships to maximize ROI and what should they look for in an A gaming affiliate partner to scale effectively? OK. So The thing is there two ways to look at it. Number one is the affiliates which are already in the market who are already promoting lives, the ICMA offers or igaming products. Now for those the competition is really high is super competitive market. What I always suggest is to look for a new pool of affiliates because that's where you have more chance and that's where you're going to scale as well because the other ones everyone's promoting. Them, you probably know them already. You already have, you know, some sort of connection with them. Now if you want to expand, you have to even do further. It's just let's say Uber or Amazon. How did they grow up? They first of all used their own marketing budget and spending money. But then after that, what they did is they leverage these affiliates who promoted on their behalf. This way they didn't have to hire large marketing teams or everything. So for example, if they want to go in to buy, they just launched their affiliate. Campaign or affiliate program and through affiliates they're promoting. It's it's something similar that can be done here as well. There are tons of affiliates who are available who are running stuff. They're good at their CEO. They are good at media buying. They're good at all this kind of stuff, but they might not be promoting argument because so far they they haven't found that company they could work with. They haven't found that. Let's say they haven't ever controlled like they can do something like that. The best example would be I have a friend. From India who I introduced I think maybe last year to an I gaming company and at that time he had no idea what I gaming is another thing. And he had 300 people working in his company, you know promoting different stuff and they were mostly running native ads and push and pop traffic. And right now they are the biggest affiliate for that operator, you know approach these new affiliates, new pool of affiliates who are not. Being bombarded by your competitors instead. They're still new in the market, they're not working with many igaming companies. So try to focus on that, try to get their attention. Because at the end of the day, the good thing about affiliates is you just need to show them money. If you show them like you can make money, they'll find out that way. And these are the guys we're talking about who know Google more than the actual Google team. They know Tiktok more than the Tik Toks or team. So this is super, super trained. Educated people and well skilled guys and girls who know how to get things done. It's just a matter of showing them where the money is and they'll just literally go and literally achieve all the results which you desire. And to do that, I think one thing which I'm giving brands really need to do is to have right people to hide these kind of individuals. For example, one thing I notice is I'm coming from an affiliate perspective, right? I see all the igaming. Brands as or the corporate people, for example, you're wearing suit and all of that. Whereas for me as an affiliate, I'm like shorts kind of guy. I don't care if I'm very slippers and attending a conference. So it's, it's that kind of thing. And sometimes it's hard for Brent to understand the needs of affiliates or stuff. I'll, I'll give you an example. I'm talking to now brands on regular basis. One of the brands actually, we were talking about them and they were like where I could find the best affiliates and all of that in SC or something. And I said India, you know there that's where the massive like community of affiliates is and they're like, but we are targeting or core audience is in Brazil I think. So because they want to target the players in Brazil, they were totally ignoring that massive market of performance in India. The fact is that these guys can run traffic anywhere regardless of language, regardless of location or anything. So all these brands need to educate their affiliate managers to understand that affiliates can promote. Anywhere, as long as they have access, they can promote something everywhere. And especially the reason I'm really stressing on India is because every major company they have back offices in India. For example, if you talk about Google, if you talk about Facebook, if you talk about TikTok or any other company and that means something, that means these people can easily get information from the people who are working there because all the back end work is happening there. So they will be way more knowledgeable. As computer, someone sitting in the UK, US or wherever, and I, I personally see that happening. So that's why, you know, I always recommend that. And then of course, the main thing is like geography doesn't matter. We're an affiliate is based doesn't matter where he's promoting that matters. And if he can promote somewhere, go for that. And that's why I recommend yes, try to target both kind of affiliates who are not into by giving it the moment. Show them the opportunity, show them how they can get things done and you'll see. How they literally scale your campaigns.