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🌟 Let’s start the week with top tips on why iGaming leaders should be leveraging LinkedIn to build their authority! 🌐💼 Join Kate K., Brand Development & Marketing Strategy Advisor at Kate Krasnova, Faruk Aydin, Chief Revenue Officer at Revpanda Group, and Glenn Debattista, Chief Operating Officer at BetStarters, as they explore whether the #iGaming industry is truly maximising LinkedIn’s potential and discuss why LinkedIn is such a crucial platform for iGaming professionals. 🚀 #LinkedInLive #Webinar #PersonalBranding #Networking #iGamingLeaders #BetStarters #RevpandaGroup

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So my first question will be, I think we can start with you, Kate. Do you think leaders in the gaming industry are really leveraging LinkedIn as much as they should? So from my opinion, there is always a space for improvement and knowing how big eye gaming space is and how many actually faces I see on LinkedIn after the conference, I think that there is a definitely big space for leaders to be presented on LinkedIn. A great example is. You fork and Glenn, because we met at the conference and after I saw your post on LinkedIn. So when someone asked me about SEO and content, I immediately thought about you and I just remember all your beautiful smiles from the events and follow-ups. So definitely that's the right time for people to join and especially considering how many events are happening now. We are in the autumn season, now is the right time to get started. Absolutely. OK, thank you. And I wanna pass it to Glenn with the same question. And I want to add a remark. Your Glenn, I actually witnessed how you grew your network within a couple of years, I think over 20K right now. So congratulations first of all. So what do you think do the eye gaming leaders right now in our industry, are they really leveraging LinkedIn? No, honestly not too many to it unfortunately. And it's a shame because the fact is that they overlook it's going to help you build authority and build the professional. During the actually need, especially for this I gaming industry, I think they're gaming industry does strive on having this network and LinkedIn helps with this. Why over the past three or four years, I pushed a lot the my LinkedIn profile because I realized how important it is for business for people to actually understand see you who you are and and recognize you because the way I see it is that you are apparent. Yourself, right. So obviously if you are the brand and you push yourself, people will recognize you and obviously they will understand and remember who you are and which company you represent. So if they manage to remember you, they will remember also the company you are representing. So that helps like a domino effect too obviously push lead generation and even sales. Absolutely grand. I notice one thing I gaming let's say last six years or so totally in marketing almost 2 decades and notice that in our gaming many people don't really actually have LinkedIn profile or they don't use it actively. I want to ask you both, why do you think LinkedIn is an important social platform for eye gaming professionals? Because sometimes we notice that they don't even have the profile. So maybe Glenn, you can start with that of course and look. LinkedIn and simple words, it's the largest professional platform out there. So obviously if you want to be seen, you want to be seen or you want to be recognized. If you want people to see top leaders and build a big network, build their influence within the gaming community and obviously most importantly network, then it's a must. It is a must, especially if you are in the forefront and you're a leader in the company and the industry you're working in. Obviously people maybe who might be doing more on the. Radiation side who don't really need to put a face to their to their company and so on no, they might not be that inclined to do it, but people who are leaders definitely need to push on that I understand Kate, what about your opinion first, I would like to just say that LinkedIn is a social media platform plus is a networking platform and whether we sell something we might buy not the best, but we buy the most familiar which means that even if. We had a small discussion, but then I see you on LinkedIn, I get familiar, I'm getting distrust, which is one of the most important components for selling. And I start to feel comfortable. This is very important topic because then I can easily talk to you and I feel more open to listen to what actually your business is doing. So as you can see, several reasons to be on LinkedIn, to gain trust, to gain network and the most important. To be there for your prospects, for your clients, and for the community to be presented. Absolutely. And I think this is not only for the leaders or let's say personal brands, let's call it this way, but also for the brand. So when you talk to a prospect and when you would like to give more information about your company, probably one of the first things they will do is checking your website and checking your social profiles of your company and when they see you on LinkedIn Active. That's a pull us in my opinion.

Chief Revenue Officer at Revpanda Group | 🎙️Host at Revpanda Live | 🏆Award-Winning iGaming Traffic Powerhouse | Meet me at ICE & iGB Barcelona🇪🇸

3mo

Thank you Kate K. and Glenn Debattista for joining us!

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