Our Head of Sales, E.T. Mac, shares his journey at RevSure and how we’re redefining attribution to make it actionable for GTM teams. Here’s how RevSure helps: ✅ Enhancing funnel management and pipeline health. ✅ Prioritizing high-conversion opportunities with AI-powered conversion propensity scores. ✅ Refining campaign budgets for stronger ROI. In 2024, we focused on turning attribution into actionable insights. In 2025, we’re taking it even further. #Reflections2024Revelations2025 #B2BMarketing #MarketingAttribution
Attribution isn’t just a map—it’s the compass guiding your GTM strategy. I’ve been at RevSure AI for just a few weeks, and it’s already been an exciting journey connecting with clients and future clients who are rethinking how they approach attribution. The true power of attribution lies in its ability to drive daily operations. At RevSure, we make attribution actionable for GTM teams by helping them: ✅ Enhance funnel management and improve pipeline health. ✅ Prioritize high-conversion opportunities using AI-powered scores. ✅ Refine campaign budgets for stronger ROI. In 2024, we turned attribution into actionable insights. In 2025, we’re taking it even further. #Reflections2024Revelations2025 #B2BMarketing #MarketingAttribution
