🎥 Reflections 2024, Revelations 2025 🎥 In our latest video, Jayaram Thiyagarajan, Senior Principal Engineer at RevSure, highlights a key ingredient of our success in 2024: building a strong data foundation. Here’s what we achieved this year: ✅ Expanded integrations to include more GTM tools. ✅ Harmonized fragmented and inconsistent data into a unified source of truth. ✅ Leveraged advanced AI to deliver trustworthy attribution views for smarter decisions. Check out Jayaram’s video to learn more! #Reflections2024Revelations2025 #B2BMarketing #MarketingAttribution
The secret to smarter decisions? A strong data foundation. As we close out 2024, I’m proud to share how we tackled one of B2B SaaS’s toughest challenges: fragmented and inconsistent data. This year at RevSure AI, we: 📊 Expanded integrations to include more GTM tools. ⚙️ Unified messy data into a single source of truth. 🤖 Powered AI-driven attribution for smarter, faster decisions. I’m incredibly proud of what we’ve achieved so far. 2024 was just the beginning—2025 will be all about clarity and growth. Do checkout my colleagues from different functions at RevSure AI - Harry Hawk, ⚡️Francisco Oller Garcia, MBA, Shantanu Shrivastava, Rahul Kumar, Riddhy Mehta, Vivek Gautam, Daniel Winston J - talk about their experiences. #Reflections2024Revelations2025 #B2BMarketing #MarketingAttribution
