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What do your members value most? What do tech companies crave most at a trade show? You'd be surprised! Dive into John T. Kelley's take on what drives over 4,000 companies to CES each year—from startups hunting for investors to tech giants seeking global partners. It's not just a show; it's where every industry meets the future. 🚀 #CES #TechTrends #InnovationUnleashed

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What do your members value most and you can talk more in the in the trade show realm. So if you wanna elaborate on that, yeah, I think and I think to to to answer that question I think it'd be just helpful to explain you know who we are as an association and who we are as a show. So as an association where US based association we have over 1000 members, 80% of those are actually small businesses. So while we have. Very large tech, global tech companies that are members about 80% of our membership are small to medium sized companies. We do represent the entire technology industry, um so it could be smart home companies, it could be health companies, it could be vehicle companies, vehicle suppliers, retailers. So we you know all of our members have a different set of needs essentially and at our show CES where we have over 4000 companies exhibiting each of them come for a different set of. Pieces and some come because they want media exposure. We have you know over 5500 members of the media global media attend our event every year Um so somewhat media exposure. Some are seeking the buyers like Valentina mentioned, some are seeking to export. We do have you know significant number of our exhibitors come from outside of the United States. So they're coming here to find potential part in global partners. UMM CS is a global event about 40% of our. Chinese come from outside the United States. So it is a truly global event and a global meeting place. We have startups, about 1400 startups participate in CS. They come, they choose to participate because they're looking for investors, they're looking for partners, they're looking for you know, new ideas etcetera. At the end of the day, CS is a convergence of industries like our association. So our association is this convergence of verticals, CES is a convergence of verticals as well. We are. We operate with the belief that every company is a tech company and you need to innovate or die is basically what we say. And so over the years, the show which started in 1967, you know, started traditionally as a radio and television traditional Consumer Electronics Show has now evolved into a show that features automobiles. We had 600 transportation mobility companies and automobiles is now expanded into boats and construction equipment. So you see those types of companies. At CES, um smart home, another category at CES that UM you know that has a bald over the years UM digital health growing category as yes you have device manufacturers, you have therapeutics, you have you know other types of companies from the digital health space that participate in CS. They all have a home at CES. So from a membership you know perspective how we serve these different communities is we arrange different touch points for them. And see, yes, health is a perfect example. UM, in addition to program conference programming, we had a couple dozen sessions, all of them touching health in some way at CES. We do networking opportunities to bring those communities together at CES. We are also bringing in people from the periphery, from different industries where they all have a chance to network while at the show. You know, our show being representative of so many different industries is a little unique because we're not one vertical focus. At the end of the day, people want to be face to face and that's they wanna meet business partners, they want to meet investors, they wanna meet media. Whomever may want, may want to be, they wanna meet and they wanted to discuss. And there's no better place to do business. They're not a show like CES.

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