MeetRibbon’s Post

With over 32,000 trade shows globally, it's getting harder for B2B events to stand out. 🌍 So how can a modern trade show attract audiences?  One key insight we’ve heard from both buyers and exhibitors: Smaller is better. Esther B. Boil of Homi Milano, “Keeping the exhibition space small and curated adds to the human connection and keeps buyers from feeling lost or overwhelmed by too many options.” In an increasingly crowded market, crafting a more intimate experience is what makes an event memorable. 📊 76% of B2B buyers say the insights they gather at shows drive purchasing decisions for the next 12 months. Curated exhibitors foster those moments of connection. Post-show, leveraging e-commerce platforms can turn those initial connections into repeat buys, extending the value of the event year-round. Which means shows aren’t longer limited by the size of their venues. But does smaller mean less revenue for organizers? Stay tuned for our next post. #EventInnovation #TradeShows #BuyerExperience #MeetRibbon #HomeGoods #FashionTradeShows #ECommerce

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