Riccha Newatia’s Post

Content reaches your audience without friction or a sales pitch. It: 🧑🏫 Teaches 🎨 Illustrates your expertise 📣 Informs 👀 Opens eyes 🤯 Forces readers to rethink their actions If your content isn't doing this, go back and update it to: - Include stats to back up your POV - Insert expert intel from your team - Add in some best practices - Add in a case study example or two Create better content. Your sales team will thank you. 🙏 #contentmarketing #insurancemarketing #contentstrategy

"Marcus Sheridan said it best: 'Great content is the best sales tool in the world.' Why? Because great content: ✅ Builds trust before the pitch. ✅ Educates your audience. ✅ Positions your brand as a thought leader. Whether you’re selling a product, a service, or an idea, content is the bridge to connection and conversion. 🚀 What kind of content has worked best for your sales strategy? Let’s discuss below! ⬇️ . . #ContentMarketing #SalesStrategy #MarketingGrowth" #Mediaa360 #Marcussheridan #quoteoftheday

Case studies are a powerful tool for your newsletters. Why? They showcase: -Real results -Build trust -Demonstrate your expertise By sharing success stories, you: -Highlight practical solutions that worked -Engage your audience with relatable content -Reinforce your credibility with proven outcomes >>Incorporate case studies into your newsletters to turn readers into believers and prospects into clients.

🎬 Unveiling the Art of Persuasion! Dive into our mini-series where we decode the secrets behind creating impactful videos. From identifying your core message to harnessing the power of emotion in your pitches—discover how to elevate your video content. Whether you’re crafting your next big project or just starting out, these insights are your key to captivating your audience. Tune in now for your first lesson: Selling not just a product, but a feeling! 💡🎥

We’ve been releasing this series on things to consider before you make your next video! In this one, I talk about how what you are actually selling is a feeling, not a product. Check it out!

🔑 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐕𝐢𝐝𝐞𝐨 𝐒𝐚𝐥𝐞𝐬 𝐋𝐞𝐭𝐭𝐞𝐫𝐬: 𝐁𝐚𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐃𝐞𝐭𝐚𝐢𝐥 𝐰𝐢𝐭𝐡 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 🔑 In crafting video sales letters, the process is as critical as the content. Here’s my approach: Objective: Clearly define the video’s goal. Challenge: Outline the problem your audience faces. Narrative: Write comprehensively, then edit ruthlessly to simplify the message. In today’s fast-paced digital landscape, brevity and clarity are paramount. Too much detail can overwhelm—consider segmenting complex information into series if necessary. Professionals, how do you ensure your video content captures and retains viewer attention? #ContentStrategy #VideoMarketing #BusinessCommunication

#KeyMessage vs. #ContentCriteria: What’s the Difference and Why Does It Matter? When shaping your #BrandVoice or crafting #ThoughtLeadership content, it’s easy to focus solely on what you want to say—your #KeyMessage—and overlook how you’ll say it—your #ContentCriteria. Your #KeyMessage: This is the central idea you want your #Audience to take away. It’s your "north star," guiding the direction of every piece of content. Whether you’re promoting a service, sharing #IndustryInsights, or building #Credibility, the #KeyMessage distills the essence of your #Value proposition into a single, memorable point. Your #ContentCriteria: #ContentCriteria are the guidelines you apply to ensure your #Message is delivered with #Clarity, #Consistency, and the right #Tone. They govern your style, format, and structure, ensuring each piece resonates with your #BrandIdentity and engages your #Audience. Why It Matters: #Clarity: A solid #KeyMessage ensures your audience understands exactly what you stand for. #Consistency: Well-defined #ContentCriteria maintain a recognizable #BrandVoice and style. #Credibility: Sticking to a clear #Message, presented through thoughtful #ContentCriteria, boosts your professional image and builds trust. In a world overloaded with #Information, being intentional about both what you share and how you share it makes all the difference. It’s not just about speaking—it’s about speaking with #Purpose and #Precision.

"The Why" Customers Don't Care About Features, They Care About Benefits! Focus on Benefits, Not Features Your copy should bridge the gap between features and the positive impact they have on your audience's lives. Let's craft copy that sells the why behind your product. #UScopywritingtips #EUmarketingstrategy #BenefitDrivenCopy #CustomerCentricMarketing #GlobalBrandMessaging

Master the Art of the Press Release An effective press release can amplify your message and boost your brand’s visibility. Learn the steps to create headlines, leads, and content that engage and inspire action. Read More: https://lnkd.in/ewrc6iaS #PressReleaseTips #MediaRelations #ContentStrategy

Master the art of effective communication with PressLink Media latest guide: 'How to Create an Effective Press Release.' Transform your news into impactful stories that captivate and engage. Read More: https://lnkd.in/ewrc6iaS #PublicRelations #PressRelease #MediaOutreach