Rich Insights Research’s Post

🌍 The Butterfly Effect in Package Design 🦋 In marketing, small changes can create a ripple effect. I've had this in conversations recently, and I want you to consider it regarding package design. A tweak in color, a slight font adjustment, or a subtle graphic can make all the difference. That tiny change catches more eyes on the shelf ➡️ more people understand the message ➡️ more people pick it up ➡️ and, eventually, more people buy. If you're a small brand, imagine that 0.1% of shoppers notice your package (1 in every 1000 shoppers). Increasing that number to 0.2% is a seemingly small change, but if double the people see it AND it's more understandable, it can quickly double or triple your velocity. A package needs to be noticed AND understood; luckily, eye tracking can help test and improve both! Like the butterfly effect, each design decision can impact behavior on a big scale. Next time you evaluate packaging, remember that the smallest details can lead to a powerful chain reaction. 📈 #ThisMovieCameOut20YearsAgo #Marketing #PackageDesign #AshtonKutcher #ButterflyEffect #ConsumerBehavior #Branding #GrowWithRich