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AUT Centre for Active Ageing - Sporting Memories - Storyteller - Leisure Sociologist - Social Gerontologist - Sport for Social Change - Sports Tourism- Lifestyle Entrepreneurship - Sports Event Management

A question of sport: how important are the opinions of an athlete when it comes to deciding where a sports event is going to be played, or if that event is going to be a success? This is a question I regularly ask my undergraduate and postgraduate sport event management students to discuss when undertaking a stakeholder mapping exercise in class. The most common conclusion, is that whilst athletes can influence the actions of spectators and sponsors, they are unlikely to influence the actions of the event owners/organisers, their employers or the media. As such, they fall into the “keep informed” rather than the “keep satisfied” category. Research suggests that the majority of athletes will go where they’re told to go, and make decisions that they believe are best for their career longevity and future earnings potential. Athletes only believe that they are a key player - the primary reason why people tune in and turn up to events - when it comes to salary negotiations, and other revenue generating opportunities. Vinicius’ opinions are based on his personal experiences of playing football in Spain. Sadly, he is not the first athlete to be targeted by racists. Sadly, he is unlikely to be the last. What are his current employers doing do protect him from this abuse? If he feels that they aren’t doing enough, should he seek compensation and employment elsewhere, where he will be treated better? Will Vinicius’ opinions - or those of any other athlete - result in FIFA reconsidering who gets to host their biggest fundraising event in 2030? Would taking it away from Spain help to educate, isolate or eradicate the racists? What do you think? https://lnkd.in/gnMqbbAy

How an athlete's opinion (Vinicius) tarnishes Spain's 2030 World Cup bid

How an athlete's opinion (Vinicius) tarnishes Spain's 2030 World Cup bid

https://sportsin.biz

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