Mein Text could be your Wettbewerbsvorteil! - Copywriter | Creative Director | Translator | Marketing Mechanic
If click-through rates (CTR) and cost per click (CPC) are crucial metrics for gauging ad performance they should reveal which messages entice users to engage with the advertised product or service and at what cost, right? Well check out these numbers: Clicks: AI written ads = 26 Human written ads = 65 Impressions: AI written ads = 713 Human written ads = 1,306 CTR: AI written ads = 3.65% Human written ads = 4.98% Average CPC: AI written ads = $6.05 Human written ads = $4.85 Believe it or not the difference is the human factor. If AI was speaking to computers, it would probably win hands down, but hey, until we actually replace humans (don’t laugh) AI just doesn’t get humanity. Read the full study here: https://lnkd.in/dsrsmk-P
