Rick Nichols’ Post

Congrats to United Airlines on their new safety video! Informative and as entertaining as you can get with a safety demo! What are your thoughts?

View profile for Christina O'Rourke, graphic

Global Advertising and Social Media at United Airlines

*Ding* We appreciate your attention as we launch United’s new Safety Video! 72andSunny came up with an ambitious creative concept, and one year later we have a 5-minute film that will be seen by ~250 million passengers. That’s two times larger than the viewership of a Super Bowl spot. But more importantly, this video is how United will greet each customer at their seat on every flight. I’m so grateful to everyone who joined our ‘little’ project. It was challenging, and rewarding, and we made new friends along the way. That's the best kind of work there is! Check out "Safety in Motion," coming to seatback screens soon!

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