Rick Julian’s Post

Good morning everyone, I wanted to share some exciting news with you all. Insight and The Harris Poll have conducted a survey exploring the attitudes and perceptions of more than 600 employees toward #generativeAI and AI-powered devices across three age demographics: GenZ (age 22-26), Millennials (age 27-42) Gen X/Boomers (age 43+) The results of this survey provide valuable insights into how generational differences are shaping #thefutureofAIintheworkplace. The latest Insight Intelligent Technology Report reveals the feelings of #GenZ, #Millennials, and #Boomers about #AIatwork, and the implications of these attitudes and perceptions for the future of work. Age is more than a number in the AI-powered workplace, and the emotional impacts of AI adoption and top-level concerns over AI-powered devices are just some of the topics covered in this report. I encourage you to read the report to gain a better understanding of how AI is impacting the workplace and how different generations are responding to it. Please follow the link to access the report and let me know your thoughts on this important topic. Thank you and have a great week. http://ms.spr.ly/6006Y37s2 #AIDevices #EmployeeAttitudes #Generations

For decades, society has categorised people into neat age brackets; Millennials, Gen Z, Boomers, (Gen X, the forgotten one!) assuming that these labels accurately represent who we are, how we think, and what we need. But here’s the truth: using age demographics to define individuals often results in stereotypes, misrepresentation, and even discrimination. At EventWell® we think it’s time to rethink this outdated ageist framework. What are your thoughts? How do you think we can move beyond age-based assumptions? Let’s discuss!

Join SITE for a complimentary webinar, Millennials in the Manager's Seat: Unpacking the Impacts of Shifting Leader Demographics.

It’s not just Gen Z. Research shows that Baby Boomers and older consumers lead younger demographics in key areas of tech adoption. Check out the latest perspective by SVP, Jenessa Hunter, which delves into how brands can better understand the needs, habits and motivations of older audiences, refine their interactions and take advantage of opportunities to build durable connections. Learn more: https://lnkd.in/gEPmDQSU

As a marketer, segmentation is hard because there is no one size fits all. You may think targeting "Gen Z" is hitting all the right buttons, but you're not. Between demographics, psychographics behavioural and geographic, they're all skewed and not one will give you the answer you're looking for. Instead, you'll go down a rabbit hole. Behavioural is probably your best bet because you're targeting specifically to the behaviours you see and the job they're trying to accomplish. Trust me (and Mark Ritson) on this one. https://lnkd.in/gscaeFXe BBH Labs

FREE Webinar today! Join us for an enlightening webinar where we delve into the groundbreaking research of Emily K. Skinner. This session explores the intersection of marketing and conflict resolution, revealing how traditional perceptions of conflict as negative can be transformed through strategic branding and communication. Discover the internal assumptions and social norms that shape our understanding of conflict, leading to high social need but low market demand for conflict resolution services. Explore how language, colour and imagery can unintentionally work against our marketing efforts. Take away practical insights from Emily's research, including how to effectively communicate the value of conflict resolution to millennials and other key demographics. https://lnkd.in/gHsJu4-p

Join SITE for a complimentary webinar, Millennials in the Manager's Seat: Unpacking the Impacts of Shifting Leader Demographics, on Friday April 5th at 10:00 am CST, open to members and non-members. As #millennials begin filling board, C-suite, and other #leadership roles, new #generational attitudes are also prompting shifts in #IncentiveTravel program design, sales, and marketing activities. Our expert panel, Jeorge Zepeda, Caitlin Karr and Hayley Bishop, CMP, will discuss changes they're seeing in the industry at large, as well as what's impacting day-to-day and strategic decision-making within their own companies. Join us for an engaging look at where #incentives are going and to better understand who – and what – drives news, moods, and views now. #SITEUnite #BeInSITE #IncentiveProfs #EventProfs #MeetingProfs #ShiftingDemographics

India’s population is an extraordinary tapestry of generations, each contributing uniquely to its dynamic culture and economy. Here’s a fascinating snapshot of the generational divide: >> 159M Silent Generation and Baby Boomers (1928–1964) >> 246M Generation X (1965–1980) >> 356M Millennials (1981–1996) >> 377M Gen Z (1997–2012) – That’s more than the entire population of the US! >> 304M Gen Alpha (2013+) This generational breakdown highlights the significant influence of Gen Z and Gen Alpha, who together represent a powerful wave of young, tech-savvy consumers and future leaders. As businesses, educators, and policymakers, we must align our strategies to meet the needs and aspirations of this rising population. #IndiaPopulation #GenerationalTrends #GenZ #GenAlpha #Millennials #ConsumerTrends #YouthDemographics #FutureLeadership #BusinessInsights #PopulationDynamics Source: How Gen Z is Shaping the New India - Snapchat & BCG Report 2024 Snap Inc. Boston Consulting Group (BCG)

How long before ‘millennials’ stops being considered a discrete target audience? Millennials are now just people in their 30s and 40s. So at this point, that means young(ish) adults with buying power. We’ve already seen the widespread and diverse influence of millennials across culture (and I’m sure you’ve noticed that Gen Z is the new target audience du jour) and in the next few years, using this this group as a distinct category will seem odd. But then again, targeting by age range has always been odd. It’s more and more clear that it’s psychographics and occasions, not demographics, that are important. Everyone moves through different moods, feelings and situations in the course of everyday life and those aren’t directly related to the year you were born. Reaching people by how they’re feeling, where they physically are, what event they’re preparing for… these kinds of need states tell us more about an audience than the song that was number one when they turned 18. So sure, millennials can be you broad audience — but make sure you’re looking through another lens too.

The other day I saw a prominent marketer pointing to the need for all professionals in our industry to be aware of how Gen Z react and prefer to be marketed to. And while age demographics is a pretty awful way to segment - I agree with their point that the tactics around marketing shift, and we should remain curious about the world around us, not cynical. My main umbridge with the comment was actually that it's indicative of a wider narrative point in the industry. Gen Z is cool. So people speak about them. But we have an aging population. And that's only going to become more pronounced. Again - I'd never segment on age alone - but if the amount of column inches and Linkedin posts that are dedicated to Gen Z was matched looking at the opportunity of serving an older generation, I think we'd be in a healthier place. Every statistic points to the need to be curious about all people. Solid businesses aren't just built of trendy things: they're built of serving the need for people.