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Every user is unique - your content should be too. 👣 Quizzes are amazing: they’re fun, insightful (for you and your user!), and lead-generating. But you can also unlock real-time personalization with them. Say you run a travel site: if a user picks "mountains" in a preferences quiz, your site can instantly show banners with mountain vacation deals. 🌿 Or, if a foodie visitor selects "vegetarian" in a dietary quiz, set a cookie to prioritize veggie recipes on their next visit. 🌽 These dynamic tweaks create a customized journey, making every visitor feel seen and valued. Try it out on Riddle.com. As always, your Riddle content is powered by zero-party data - answers willingly shared by users. Read more about using Riddle events for dynamic and personalized content: https://lnkd.in/eAxrwDEH. How can you personalize your quizzes to the next level? 👉 #PersonalizedContent #CustomerEngagement #Riddle #QuizMarketing

Personalize your interactive content like a pro

Personalize your interactive content like a pro

riddle.com

Boris Pfeiffer

CEO and Founder at Riddle Technologies AG

2w

We also extensively studied the performance of quizzes with lead forms vs. pop-ups. Quizzes outperformed pop-ups in every aspect. The cost per lead for a quiz with a built-in form was €0.71 compared to €1.11 for obtaining a lead with a pop-up.

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