RightMetric’s Post

We can easily see your exact marketing strategy: 👉 How much you're spending 👉 What platforms you use 👉 Your best (and worst) performing content 👉 Your audience targeting This idea that everything is private, especially when it comes to marketing, was *maybe* relevant when things were less digital. Not anymore. >> The most innovative marketers today aren't trying to come up with the most unique strategy. They're replicating successful strategies from their competitors. #competitorintel #marketingstrategy #digitalmarketing #marketing

Pedro Porto Alegre

Strategy Director at WJ Agency

6mo

If you take a hard look at the market you can typically work backwards and understand any company's strategy. Now, we'd only be seeing the tip of the iceberg which are how the tactics are being executed. However, tactics are not strategy, they're a means to deliver said strategy. So, we can make educated guesses on what each company is prioritizing, but if I were a brand manager I'd still keep it close to my chest and let my competitors try to figure it out for themselves 😜

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