Riibon’s Post

🚀 New Study Alert: Unlock the Secrets to Better Podcast Ads! Want to take your podcast advertising to the next level? Take a look at this new & exclusive data based on consumer feedback that reveals what podcast listeners want from ads – and how YOU can leverage this info to boost engagement and maximize ROI! What’s inside: • How to align ads with podcast content for better relevance • The power of compelling storytelling in ads • Why host endorsements and exclusive offers drive conversions • Actionable insights straight from the audience If you're looking to refine your strategy and create podcast ads that resonate, this study is for you! Download now and start making your ads more impactful, memorable, and effective: https://hubs.la/Q02-Y8PJ0 #PodcastAds #AudioAdvertising #MarketingStrategy #ConsumerInsights #PodcastMarketing

NEW EPISODE ALERT!! ❗❗❗ This week's episode of the Fractional Pros Podcast, Dean Isaacs and I talks about the crucial balance between "why/how/what" and "know/like/trust" that could transform your marketing game. 👇👇👇 What you'll learn: 💡💡 👉 Why Trust Matters: Learn how to turn interest into action and build genuine connections with your audience. 👉 Content Strategies: Find out the ideal content types for each stage of the buyer's journey and how to use them effectively. 👉 Actionable Tips: Get practical advice on creating content that resonates and builds trust. Don’t miss out on these insights that could redefine your marketing approach and turn your audience into loyal customers!!! 🎥 Tap here to Watch the full video: https://lnkd.in/gq_fffP2 #FractionalProsPodcast #ContentStrategy #MarketingTips

The number one question I get asked from potential clients: How do you measure the ROI of a podcast advertising campaign? Measuring the ROI of your podcast ads isn’t optional—it’s essential. Here are 4 proven ways to track your campaign’s impact: 1️⃣ Ask your audience directly: Add “How did you hear about us?” in your sign-up flow. 2️⃣ Custom URLs with UTM tracking: Every podcast should get a unique link. 3️⃣ Promo codes: (Not my favorite, but they work in some cases!) 4️⃣ (Advanced) Leverage Leadfeeder: See exactly which companies are checking out your site and what they’re interested in. Get answers to questions like this and other resources at b2bpodpros . com #podcastadvertising

🎙 Starting a podcast for your business can develop your brand voice and connect with your audience in a meaningful way. It might sound intimidating, but it's much simpler than you think! By defining clear roles for co-hosts, building a consistent format, and choosing topics that showcase your expertise, you can create an engaging show that keeps listeners coming back. Plus, by integrating audience Q&A and repurposing podcast content across platforms, you'll amplify your reach and deliver even more value to your listeners. Ready to take your content strategy to the next level with a compelling podcast plan? 🎙

Podcast advertising isn't just for brands looking to grow, it's also a great marketing strategy for podcasters to expand their reach and build audiences. However tracking the effectiveness of podcast advertising campaigns goes beyond download numbers. 🤔 So how can you *really* see the impact of podcast ad dollars on your show's growth? In this blog, we’ll answer just that. https://lnkd.in/gRXM9fGr #podcastadvertising #podcastgrowth #podcastads #podcastmonetization

Did you catch Heather Osgood, Podcast Advertising piece in #rainnews today? ICYMI - Our founder and CEO, dives deep into the complexities of podcast advertising and the role of a Call to Action (CTA). Heather unpacks when and why a CTA may not be necessary—and how KPIs can be even more critical to the success of your campaign. 📊 In the world of podcast advertising, the goal isn’t always about driving immediate action. Sometimes, the focus should be on brand awareness, building trust, and creating engaging content that resonates with listeners. Check out the full article here: https://lnkd.in/e6nAfK59

The power of podcast advertising!! Podcast ads deliver 4.4 times better brand recall than display ads. Even more impressive, 61% of listeners exposed to a podcast ad show a high intent to purchase. The effectiveness of this medium is clear, podcasts are a game changer for brands looking to connect with engaged audiences. 🎧 (DM me today and don't miss out!!) #PodcastAdvertising #MarketingStrategy #BrandAwareness 

You’re putting in the work, creating valuable episodes – but your listeners aren’t becoming clients. This is more common than you think, and there’s a solution!  In our upcoming event, happening tomorrow, we’ll cover how to use engaging content and collaborations to drive conversions. Sign up for the Collaborative Growth Blueprint and turn your podcast into a client-generating machine! https://lnkd.in/g25GVpei . . . . . #PodcastingTips #ConvertListeners #PodcastSucces

You’re putting in the work, creating valuable episodes – but your listeners aren’t becoming clients. This is more common than you think, and there’s a solution!  In our upcoming event, happening tomorrow, we’ll cover how to use engaging content and collaborations to drive conversions. Sign up for the Collaborative Growth Blueprint and turn your podcast into a client-generating machine! https://lnkd.in/gk4AJZKF . . . . . #PodcastingTips #ConvertListeners #PodcastSucces

🎙️ Turn Your Show Into a P&L Asset 🎯 Download our free guide so you can: ✅ Amplify your reach ✅ Monetize your content ✅ Increase subscribers ✅ Grow a high quality audience ➡️ Grab Your Free Guide Now and take your podcast to the next level: https://lnkd.in/egmaQZ6B #PodcastProfit #MonetizeYourPodcast #PodcastGrowth #PodcastMarketing