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❤️🌍 Acting with empathy for people and planet: Sway's brand purpose is rooted in ESG principles. Their seaweed-based packaging demonstrates a deep understanding of consumer needs and environmental concerns. And the brand’s commitment to community engagement sets them apart, fostering a sense of collective responsibility. 🙌 Want more on ESG? Check out this Ipsos paper and discover the power of the ESG x Brand collaboration 👉 https://lnkd.in/g8wdcKrT #Sustainability #BrandPurpose #ESG #B2B

❤️🌍 Acting with empathy for people and planet: Sway's brand purpose is rooted in ESG principles. Their seaweed-based packaging demonstrates a deep understanding of consumer needs and environmental concerns. And the brand’s commitment to community engagement sets them apart, fostering a sense of collective responsibility. 🙌 Want more on ESG? Check out this Ipsos paper and discover the power of the ESG x Brand collaboration 👉 https://lnkd.in/eiSNmygn #Sustainability #BrandPurpose #ESG #B2B

🌍 Sustainability as a Brand Differentiator in Competitive Markets 🌍 Excited to share my latest article on Medium, exploring how brands can leverage sustainability to stand out in today’s crowded marketplace. 🌱 With consumers increasingly prioritizing eco-conscious choices, businesses have a powerful opportunity to differentiate by embedding sustainability into their core values. In the article, I dive into: 1. Why sustainability matters to modern consumers 2. Strategies for authentically integrating sustainable practices 3. Real-world examples of brands making a positive impact Read more HERE: https://lnkd.in/g6R8-HVH If you're passionate about building brands that lead with purpose and resonate with today’s mindful consumers, check it out! #Sustainability #BrandDifferentiation #Marketing #ConsciousConsumer #Medium

Unlocking consumer trust: the truth behind sustainable branding 60% of consumers are willing to pay more for sustainable products. Many brands capitalize on this. However, it's becoming evident that many of these companies are not as sustainable as they claim. In branding, reputation is crucial, but genuine communication about sustainability is essential. Greenwashing, tempting as a marketing strategy, erodes consumer trust and harms long-term credibility. It's crucial for companies to prioritize honest and transparent communication, ensuring that sustainability claims are backed by concrete actions and measurable results. This way, brands can authentically demonstrate their commitment to the environment and earn consumer trust. Discover more about greenwashing in the video from The Wall Street Journal below. https://lnkd.in/eU2mAqm2

✨ Shaping expectations in packaging: Sway, a regenerative brand, is revolutionising sustainable packaging with seaweed-based materials. The brand’s innovative approach moves beyond simply reducing harm to actively regenerating ecosystems. 🌱🌊 Want more on ESG? Check out this Ipsos paper and discover the power of the ESG x Brand collaboration 👉 https://lnkd.in/eNXVNdbA #Sustainability #BrandPurpose #ESG #B2B

Have you ever wondered why some companies have strong messaging on sustainability and some don't? Like me, you can tell when a firm is serious about their sustainability efforts. It's all in the communications, and that task almost always falls on the brand manager. When we look at sustainability through the lens of a brand manager, the sustainable brand not only appears to be profitable but also strives to create a healthy environment for its workers, customers, and communities, using resources responsibly and conducting business without harming the planet or society. This article outlines the do's and don'ts of effective brand messaging and how prioritizing sustainability enhances reputation, improves financial performance, ensures regulatory compliance, and meets consumer demand for ethical products. #brandmanager #sustainability #regulatorycompliance #ethicalproducts Tim Almond Robby Dameron II Sara Zubieta Sierra Kammerer Eric Austermann https://lnkd.in/eQsPkuxA

Why Sustainability Messaging matters for modern brands? In today’s market, sustainability is no longer a buzzword—it’s essential. For CEOs, aligning brand messaging with environmental values is key to building trust and connecting with an eco-conscious audience. Here’s why it matters! 🔹 Credibility in a values-driven world - Consumers support brands that reflect their values. Transparent sustainability messaging shows commitment, earning respect and loyalty. 🔹 Transparency builds trust - Openness about eco-friendly practices resonates. Authentic stories about sustainability create a lasting impact. 🔹 Long-term growth - Brands prioritizing sustainability aren’t just investing in the planet—they’re fostering loyal relationships and driving growth. Is your brand connecting with eco-conscious consumers?  Let's dicuss!

Absolutely spot-on article about the real depth of sustainable branding! 🌍 It's not just about labels; it's about authenticity, transparency, and a genuine commitment to purpose. Huge thanks to Sophie Knöbl for sharing such valuable insights – a must-read for anyone serious about impactful branding! 👏 #Branding #SustainableBranding #Brandpulse #BrandpulseMakesChangeHappen #MustRead

Doing good is good for business! Today’s consumers value brands that value the world. Integrating ESG (Environmental, Social, and Governance) into your brand strategy builds trust, loyalty, and impact. Learn how to make ESG a meaningful part of your brand. https://loom.ly/lqTr2aQ #BrandStrategy #ESG #PurposeDrivenBrand #SustainableBranding #QuillCreativeStudio

Reimagining Brand Sustainability ♻️ Sustainability means breathing new life into what already exists. Instead of starting from scratch, it means reimagining your brand’s assets to create a refreshed identity that resonates with today’s audience. This approach not only honours your brand’s past but also ensures its future relevance.✨ Are you interested in learning more about about sustainable branding? Visit us at brandrenew.co.za #BrandRenew #Sustainability #BrandRenewal