Ex Marketing Specialist at Valmet | Ex-Exide Marketing Manager | Brand Strategy & Management | Digital Marketing | Marketing Automation | SEO SEM SMM | Brand Building | Go-to-Market Launch Plans
What does a positioning statement do to your Brand ? Perhaps, wonders ! A positioning statement is a brief description of your product or service and how it solves a specific problem or need for your target market. It also explains what makes you different and better than your competitors. It is imperative to mention that a positioning statement helps you align your marketing efforts with your brand identity and value proposition. It also guides your communication and messaging across all channels and touch points. A simple formula to arrive at an ideal positioning statement would be: For [target market], [product or service] is the [category] that [benefit] because [reason]. Let us see how this fits in case of Paper Boat brand (Hector Beverages) : For urban Indians who crave for authentic and natural beverages, Paper Boat is the drink brand that offers traditional Indian flavours with a contemporary appeal, because it uses high-quality ingredients, eco-friendly packaging, and storytelling marketing. ---------------------------------------------------------------------------- Paper Boat’s positioning statement helps it stand out from other beverage brands that offer carbonated, artificial, or imported drinks. It also appeals to the emotions and values of its target market, who are looking for a connection to their roots. Well, now you know the formula to arrive at an ideal Positioning Statement for your brand. Share how this fits with your brand in comments below. #branding #positioning #brandpositioning #brandmessage #nostalgia #paperboat #brandbuilding #brand #brandawareness #brandstrategy #brandidentity #brandingtips #brandstorytelling #brandexperience #brandvalues #branddesign #brandcollaboration #brandinginspiration #brandingexpert #brandmanagement #branding101 #brandinggoals #brandingworkshop #brandingforbusiness #brandingmatters #brandingmagic #brandingworld #brandinglove #brandingjourney #brandingstyle #brandinglife #brandingcommunity Pic Source : Paperboat Instagram
