Rising Ahead’s Post

Customer dissatisfaction, which is intangible when it goes unnoticed, can slowly kill a company. Recognizing the relationship between customer satisfaction, retention and profit can drive growth, customer loyalty, build brand reputation, and effectively help build a meaningful market share. It is important to proactively improve the “speed to experience” at the start of the customer journey to obtain the best outcome, specifically reduce customer dissatisfaction. Over time, as the company advocates for the customer, the expectation will be high levels of customer loyalty, increased profits, and a competitive advantage. 

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