Ritu Singh’s Post

"Our thesis in creating ZuCasa was: as a tech society we've done a great job at replicating eyes and ears and a horrible job of replicating the experience of being with other people." ZuCasa's Founder & CEO, Gregory Butler, recently joined Mark Conrad of the Fordham Gabelli School of Business at Fordham University for a conversation on the Sports Business Podcast with Prof C. A range of topics were covered on the convergence of technology and the sports streaming experience, leading off with Mark sharing that "throughout the last century, sports has utilized present and new technologies as a way to draw fans and monetize the product." We couldn't agree more, and we believe that it comes down to a core principle: the end user wants the content, it's not about the means of distribution. Gregory took this a level deeper by sharing with the audience that, as both a media tech founder and a sports fan (especially his LA Clippers), "what I would want, and what I believe every fan would want... is just to be able to watch a sport in the mode that I want it with my friends or family... it's about the access, it's about being in it." This is part of what is at the heart of watch parties on ZuCasa; "it all comes back to community for us... we love seeing people being able to access video - and each other - in a way that is different." Thank you Professor Conrad for hosting us on your pod and we look forward to future episodes. You can listen to the conversation at: Apple Podcast: https://lnkd.in/dhxvRhx7 Spotify: https://lnkd.in/d7pGyySJ Amazon: https://lnkd.in/dsDAHexh iHeartMedia: https://lnkd.in/d5Aitqbt #streamingmedia #podcast #sports #sportslaw #highereducation

In this episode of the VideoWeek Podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship. Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations. Prasad also discusses: - The brands that took centre stage at the Olympics - How sports sponsorships can go wrong for brands - Untapped opportunities for advertising at sports events - The extent to which programmatic has delivered on its promise

Brands are recognising the immense potential of sports to engage communities and deliver value to fans and customers. The impact of brands on sports today is phenomenal, as they understand the benefits of integrating with clubs and players. This collaboration not only enhances a brand's visibility but also significantly influences athletes' careers and their futures. A prime example is this year's Super Bowl, where the "Taylor Swift effect" brought a wave of new fans to American football. While Taylor Swift’s brand has expanded the sport's audience, it's also led to a decline in long-time fans. This dynamic highlights both the opportunities and challenges brands face in the sports landscape. Looking for more insights into the NFL and how brands can enhance their engagement during major sporting events and campaigns? Tune into our latest podcast episode, available now on Spotify and YouTube! Spotify: https://lnkd.in/enNtJeqX YouTube: https://lnkd.in/ecY8RRsA #MakeItExperiential #SportsMarketing #ExperientialMarketing #MarketingPodcast #SuperBowl2025

Jason and Travis Kelce Just Landed a $100 Million Podcast Deal 💵 🎤… Let’s Break It Down. In a 3-year deal with Wondery (Amazon ‘s podcast network) the brothers have given the tech company exclusive audio and video rights to all of the new episodes, as well as the 100 episodes already shared of their podcast ‘New Heights’. 🎙️ Production is already handled by Wave Sports + Entertainment but Wondery now has exclusivity over: advertising sales for the show, right of refusal for new shows the sportsmen want to create, international audio versions of the podcasts, live or experiential events around the podcast, and all merchandise. ❌ This deal is worth more than either brother made during their entire NFL career 💸 and shows how important personal branding and leaning into how media intersects with sport is SO important to build a legacy. 💵 For me, media opens sports stars to a huge mainstream demographic that wouldn’t typically be tuning into their games or matches. It allows icons to create their own narrative that is driven by personality as opposed to performance, which is integral for a career like sport, where one bad injury could mean the bench. 📊 We have seen a huge rise with this media/sport crossover, with professional athletes taking back control and money typically handled by the comglomerates of sport like ESPN. Companies such as Hana Kuma by Naomi Osaka, BEngaged with Hector Bellerin, SpringHill Entertainment by Lebron James, Unanimous Media by Steph Curry, Thirty Five Ventures by Kevin Durant and OF COURSE TOGETHXR by Sue Bird, Alex Morgan, Chloe Kim, and Simone Manuel all act as symbols of athlete empowerment. ⚽️ 🏈 🎾 🏀 Plus, with NIL profitability opening up for collegiate athletes, I have no doubt we will start to see younger athletes capitalise on their booming audiences through regularly-scheduled original media. Will you be tuning into New Heights? What’s your favourite athlete-led media company or podcast? #sportsmedia #businessofsport #sportsdeals #womenssport #media #kelcebrothers #traviskelce #sports #sportsnews

Sports business is in a period of massive disruption and innovation. This series of podcast episodes features interviews with founders and leaders of new businesses looking to stake claim to parts of this $1 Trillion+ industry, including: 🎤 Borna Nazari of Hog Media 📽️ Wim Sweldens of Kiswe 💰 Lloyd Danzig of Sharp Alpha 📱 Mark Keaney of Greenfly 💻 Lyle Adams of Spry 🤝 Jason Smith of SponsorCX And many more. Click below to listen to their insights, experiences, and advice for would be esports entrepreneurs! #sportsbiz #podcast

⭐️✨Podcast Episode Coming soon ⭐️✨ The Bold Saviors is thrilled to share the next Podcast guest Jason Kohll - CEO of Professional Sports Partners Who is Jason with PSP✨ Overview: Throughout the world, sports capture our imagination, attention and allow us to share our passion. More importantly, sports transcend differences and have become the great connector of our time. From your first game with mom and dad as a kid, to celebrating a victory by hugging complete strangers who are now your friends. Or the Olympics and World Cup where the world all of a sudden seems like a very small place. Everyone has a story for what sports means to them. The business of sports is a complex industry but one with a major opportunity. Leveraging the passion and turning that fan into your customer is no easy feat. That’s where PSP comes in. We are a team of experts at top of our game, with the most up-to-date knowledge of sports marketing trends and a healthy combination of out-of-the-box creative, all-in effort to elevate the fan experience. Website https://lnkd.in/gthzWSE8 Industry Specialties Corporate Partnerships, Sports Marketing, Partner Activation, Partnership Consulting, Brand Consulting, Partnership Measurement, Fan to Consumer Conversion, Creative Asset Management, Experiential Programming, Campaign Development & Execution, and Sponsorship Sales Consulting Preview: Audible download https://lnkd.in/grQcuDsC Landing BIG Whales

Tariq Ahmad & Sports Court Consulting joined me this past week to discuss NIL, athlete representation, and other sports industry topics. Thanks for sharing your thoughts and experiences with Constant Sports. #sports #sportsbiz #linkedInsports

Check this out, right? Athletes can now have an all-in-one dashboard to understand their market value better, thanks to ProDataStack, led by Co-Founder Fiona Green. In the latest episode of the Athlete's Blueprint podcast, we dive into: ➡️ How Pro Data Stack helps athletes and agents manage contracts and build their brands. ➡️ The platform can reveal an athlete’s value and predict career earnings. ➡️ The importance of athletes owning their fan data to build a sustainable post-playing career. ➡️ Insights from Fiona’s 35 years in sports and the transformative impact of data on sponsorships. ➡️ How data is closing the gender pay gap and empowering athletes. I’m excited to see how far this tech can go. Behind the scenes, there's a great team working to ensure that athletes are prioritised. And don’t miss the episode’s easter egg as Fiona reveals some golden secrets of sports sponsorship. Listen, share, and pass the pod on to anyone interested in athletes, data, and sports operations. The link to the episode is in the comments section below ⬇ #SportsMarketing #Sponsorship #Athletes #SportsTech #Technology #ProDataStack #Podcast #GenderPayGap #Branding #PersonalBrand

Check out some clips from Episode 1 of my new podcast Think Tank with EssentiallySports that drops April 9th. An Athlete, an Entrepreneur, and a Social Media influencer, Chloe V. Mitchell is a multi-talented individual who embodies all these roles with remarkable precision. As the worlds of sports and business increasingly converge, Chloe emerges as a pivotal figure, advocating for the commercial interests of college athletes. From her beginnings as a freshman volleyball player at Aquinas College to her current status as a trailblazer in athlete monetization, Mitchell's journey is nothing short of extraordinary. Her company, PlayBooked, serves as a beacon of innovation in the sports domain, offering a range of services to both athletes and brands. Some of Chloe V. Mitchell's Remarkable Accomplishments: Started her athletic journey as a Freshman Volleyball player at Aquinas College. Pioneered athlete monetization by being among the first to leverage her likeness. Founded PlayBooked , a groundbreaking platform revolutionizing the sports industry. Establishes herself as a prominent Social Media Influencer and Brand Marketer with over 3M followers. Mitchell's visionary leadership has ushered in a new era for college sports, but what does the future hold? So, 'Here's The Deal', Join us as she shares her insights exclusively on EssentiallySports ThinkTank with our host Trey Holder on April 9th at 11:00 AM PST/ 2:00 PM EST. Only on esfancast.tv. #nil #innovation #sportsmarketing #digitalmarketing

OUR LATEST EPISODE HAS DROPPED!💥 Paul + Brandon discuss digital assets in our latest episode of Knox Talk. They cover how digital assets have evolved, the types of digital assets in sports sponsorships, & how to best utilize your digital assets to get the best ROI. 🎧 | Listen now: https://lnkd.in/eDHc8Pdm #podcast #sports #marketing #LinkedinSports #ditgitalassets