Rivers Agency’s Post

Let's be honest, there are a lot of ways for brands to go wrong on April Fools' Day. So when our partners at Fenton asked us to create a prank, we gave ourselves three requirements: 1. Make it entertaining 2. Make it harmless 3. Make it for the right audience The result of that? Sailproof: the Triangle's hottest new bar, housed inside a concrete pillar, that just so happens to be an (almost) anagram of April Fools'. 🍸 😜

Lauren Rivers

CEO & Founder @ Rivers Agency | BA in Fine Arts

7mo

This was so much fun to watch @Fenton! Also, the Andrew, Drew, Andy post was over the top ... Soil Health Institute

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