rMenuMagnet/Online Ordering Solutions’ Post

Unified Commerce is an importantly differentiated view of the customer journey vs the term “omni-channel” that we retailers have used for years. For any retailer or brand looking to stay ahead of consumers growing expectations of seamless experiences, #shoptalkfall has got you covered 💪🏼 Retailer and Brand tickets are still available. DM me to gain your competitive edge this Oct 🚀

I went on a coffee hunt in Fortitude Valley last week and witnessed this. Being one of the cafes in the same street, the one twenty cafe stood out for this little effort. An intuitive way of inviting customers just made the inner marketer in me so damn happy that I instantly chose that cafe. And trust me, coffee is as great as their invite! Having a little fun and creativity around your customer touchpoints is nothing less important than the product quality. Sometimes it's those little efforts and those out of the box thoughts are the ones that makes to stand out from the crowd and competitors. #creativemarketing #customerjourney #socialmediamanager

After a day of insightful talks I wanted to share my five key take aways from the Hostech 2024 conference: 🔑 Data is key. By gathering as much data on your customers, you are able to deliver effective marketing messages to the right people at the right time. This doesn't just mean collecting their name and age; but understanding their spend habits, visit frequency, order habits, who they come with etc. 👪 Profile your customers. Once you have gathered as much data on your customer base as possible, profile them into segments. Consider their mindset, the things they care about and their pain points. Examples of these customer profiles could be 'Business Diners' or 'Special Occassion Goers'. 📝 Personalisation drives success. Now that you have collected the data about your customer base and you have grouped them into segments, be sure to use this to your advantage. Personalise your marketing and communications strategies to fit the specific audiences. If you are talking to a Gen Z audience, speak their language. If you are talking to steak lovers, lead with steak photography. 📲 Customer convenience. Review your whole customer journey and look for improvements to add more convenience for the user. Example of this is include having loyalty cards in Apple Wallet, GAIL's Bakery adding ordering kiosks, JKS Restaurants allowing customers to book private dining online through SevenRooms instead of having to enquire via email or The Ivy collection merging 52 websites into one to create a centralised journey for customers with a focus on ease of booking. 📲 Drive sign ups. It is important to consistently get new engaged users into your CRM to be able to gather more data and effectively market to this audience. The best way to drive sign ups is by incentivising customers, such as PizzaExpress giving free dough balls to new app users. Another acquisition method is encouraging staff to promote sign ups from customers, which has worked well for Mixr (Stonegate Group). There was plenty of interesting talks through out the day with my favourite three being Jon Davis (The Ivy), Arslan Sharif (Pizza Express) and Rosie Hill (Gail’s Bakery). #hostech #restaurant #hospitality #hospitalitymarketing #technology

𝗜𝗳 𝗬𝗼𝘂 𝗥𝗲𝗰𝗲𝗶𝘃𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗢𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 - 𝗪𝗲 𝗛𝗮𝘃𝗲 𝗔 𝗖𝗵𝗮𝘁𝗕𝗼𝘁 𝗙𝗼𝗿 𝗬𝗼𝘂! The ability of chatbots to operate round-the-clock ensures that customers receive immediate responses to their queries, leading to higher levels of satisfaction and trust in the brand. Moreover, the insights gathered from these interactions can be utilized to continuously enhance the customer experience and drive sales growth. In this ever-evolving landscape of e-commerce, integrating a chatbot into your website is no longer just an option but a necessity for staying ahead in the competitive online marketplace. Learn more: https://lnkd.in/eEmGx5Ut #localmarketing #socialmedia #contentmarketing #blackowned #providence #restaurant #localbusiness #community

𝗜𝗳 𝗬𝗼𝘂 𝗥𝗲𝗰𝗲𝗶𝘃𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗢𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 - 𝗪𝗲 𝗛𝗮𝘃𝗲 𝗔 𝗖𝗵𝗮𝘁𝗕𝗼𝘁 𝗙𝗼𝗿 𝗬𝗼𝘂! The ability of chatbots to operate round-the-clock ensures that customers receive immediate responses to their queries, leading to higher levels of satisfaction and trust in the brand. Moreover, the insights gathered from these interactions can be utilized to continuously enhance the customer experience and drive sales growth. In this ever-evolving landscape of e-commerce, integrating a chatbot into your website is no longer just an option but a necessity for staying ahead in the competitive online marketplace. Learn more: https://lnkd.in/eEmGx5Ut #localmarketing #socialmedia #contentmarketing #blackowned #providence #restaurant #localbusiness #community

Did you know 90% of retailers still rely on DIY solutions for exchanging data with vendors? If that includes your company, we should connect at ShopTALK 2024! Staying ahead in retail means moving faster than ever before. Don’t let DIY solutions slow you down. Partner with us to:  🛍️ Create the unified experience today’s consumers expect   ❤️ Build brand loyalty and trust  🌍 Drive sustainability through visibility  🙌 Empower your team  ✅ Gain regulatory peace of mind Book a meeting with us at ShopTALK and discover the transformative solutions your business needs: https://bit.ly/42U9kuv Don't have tickets yet? Use code: RBSPONS367 to register with 15% off ticket prices!

Smart Marketing Alert! A restaurant in the US has found a unique way to boost in-store traffic—free coffee for customers who dance inside! This creative marketing move isn’t just about offering a freebie, but it’s about creating an experience that drives engagement, spreads joy, and fosters a positive atmosphere. When customers are having fun. Happiness lifts everyone, and this strategy shows how a little fun can lead to big rewards in customer loyalty and foot traffic. #MarketingInnovation #SmartMarketing #CustomerEngagement #BusinessGrowth #FunAndMarketing #HappinessInBusiness

As a restaurant or café owner, you have definitely seen many of your customers taking pictures of themselves and their delicious meals; many of which potentially will land on social media platforms like Instagram, giving you an opportunity for free advertising. Using your store’s guest Wifi for free, your customers might become more interested into doing so, and in this way, your customers will do some of your marketing for you. So, you shouldn’t think of your free Wifi infrastructure as an unnecessary expense that is only beneficial for your customers. But think of it as a service that can actually improve your customer satisfaction and therefore, your sales and profit. If your customers log into your Wifi as they are in your store, your device will collect information that can be so valuable, if analyzed and used strategically. So let’s discuss the points where offering free Wifi can be beneficial to your business. For more: https://lnkd.in/dBwWmH_3 #HotWiFi