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Rob Twells Rob Twells is an Influencer

Founder of Digital Agency 📈 Helping Marketing Directors Exceed Revenue Targets & KPI's

Are you reliant on SEO for leads & sales? 😅 Enter an algorithm update... "Information Gain". This fresh method from Google assesses the *unique value* your website content offers compared to what's already out there. It’s not just about having more information, but about providing more value that’s not readily available elsewhere. 🔍 What does this mean for your website? 1. Content Depth: It’s time to dig deeper into your topics. 2. Uniqueness: Stand out by offering new insights or comprehensive overviews. 3. Expertise and Authority: Showcase your subject matter expertise to boost your site’s trustworthiness.

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