Here are 300M reasons that a narrow niche doesn't limit your #startups growth prospects. What is CapCut known for? Fun filters for TikTok dance videos. Can you explain what Canva or Adobe are known for in 6 words? I didn't think so. This has been example #03K64 of why focusing on an underserved niche is the way for smart #founders to beat bigger incumbents. —- Need to figure out how to best position your startup for early traction? Subscribe to the MVB newsletter at the link in my profile. Minimum Viable #Branding: right-sizing startup #Marketing
Wow. You're so right! Amazing numbers. And a great lesson in there.
This is a pretty shocking chart, just because I feel like Canva has more brand recognition than Capcut, but this points to the importance of niching! Love it :)
I freaking love Capcut. It makes creating trending content so easy.
So interesting! Niching down has so many benefits for startups- including saving money by focusing on the right people from the get-go!
Niche'ing (not sure how to spell that, oh well!) is the way to go and I agree that explaining (or using!) Adobe would be hard, but I have a soft spot for Canva. I've used Adobe in the past and it was not intuitive and frustrating, whereas with Canva I don't need to know design and can do it all (almost). I ❤️ Canva hard 🤣