Rob Cheng’s Post

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When the market doesn't get how game-changing your product is, hit me up | Founder | Startup Marketing Advisor | Ex @Salesforce @Appirio @Borland @Elementum | Proud Geek | NBA Fan

Here are 300M reasons that a narrow niche doesn't limit your #startups growth prospects. What is CapCut known for? Fun filters for TikTok dance videos. Can you explain what Canva or Adobe are known for in 6 words? I didn't think so. This has been example #03K64 of why focusing on an underserved niche is the way for smart #founders to beat bigger incumbents. —- Need to figure out how to best position your startup for early traction? Subscribe to the MVB newsletter at the link in my profile. Minimum Viable #Branding: right-sizing startup #Marketing

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Niche'ing (not sure how to spell that, oh well!) is the way to go and I agree that explaining (or using!) Adobe would be hard, but I have a soft spot for Canva. I've used Adobe in the past and it was not intuitive and frustrating, whereas with Canva I don't need to know design and can do it all (almost). I ❤️ Canva hard 🤣

Caitlin Lang

Confidence-Boosting Branding & Websites for Women Coaches, Consultants, and Solopreneurs | Attract dream clients & raise rates with a scroll-stopping brand & website | 100+ women now proud owners of websites they love

5mo

Wow. You're so right! Amazing numbers. And a great lesson in there.

Rachel Honeyman 🍯⚡️

Branding and Messaging Expert By Day, Martial Artist By Night ⚡️I help women kick ass in their businesses through bold content, branding, and web design

5mo

This is a pretty shocking chart, just because I feel like Canva has more brand recognition than Capcut, but this points to the importance of niching! Love it :)

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Sarah Noel Block, MS

I help B2B consultants, fractionals, and service pros shrink the sales cycle and grow their pipeline with an organic growth engine 💛 Build yours in 60 minutes with me 🤝 Top 100 Marketing Pod / Tiny Marketing

5mo

I freaking love Capcut. It makes creating trending content so easy.

Carly Jefferson

Helping Tech Startups Launch Uncomplicated Brands That Scale

5mo

So interesting! Niching down has so many benefits for startups- including saving money by focusing on the right people from the get-go!

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