For me 📞 Always wins, it’s direct and it’s the quickest way to build pipeline ..(prove me wrong) However we can’t neglect all our other methods of outreach….. If we are solely doing email touch points and nothing else then success will be limited but it will also at somepoint get stale, the numbers will drop. That’s not to say don’t do it….but they do compliment each other, so on the point of emails Aaron Reeves provides some great insights around ensuring you are making the most of email outreach 🙌🏻
If you book 0 meetings by email, stop. Remove: 1. Long subject lines 2. Wasting your preview line 3. Writing about your product 4. Having 100+ word emails 5. Long, confusing CTAs Instead: ↳ Use 2 word subject lines ↳ Get straight into your trigger ↳ Talk about their pain ↳ Keep your emails 50-75 words ↳ Keep CTAs to 3/4 words Be efficient with your outreach. P.S. if you want 5+ of my go-to email templates like this post & comment 'email' below
Helping SaaS sellers book more meetings with systems & frameworks | Founder, Outbound OS
8moI agree phones are amazing and offer the quicker way to chat with your decision maker But as you day, having an omnichannel approach will always put you in a great place Just spend the most amount of time on the phones and don't neglect the other channels!