Trick or treat? Unfortunately when it comes to scammers, it’s Halloween all the year and they don’t definitively leave a choice to their victims, it’s always a trick. #cybersecurity is a serious matter and, in ING Italia, the safety of our customers is at the heart of everything we do. So, if scammers find new ways to cheat, we get smarter and find new solutions and louder ways to rise the awareness on this topic. That’s how our new social media campaign was born: NO TRAP is just the first song of a full album, composed by 5 songs which are going to be released in the next weeks. Each song will focus on a different cyber crime, and will use different music styles to reach and engage the broader audience possible. From trap to neo-melodic, discover all the titles on our Spotify channel, YouTube and Socials (we will release them one by one in the next weeks). I’m so proud of all the team, but especially of Elisa Pavan who has brilliantly designed this campaign together with Caffeina | Ideas Never Sleep., our social media agency! Truffatori, bye bye #ingitalia #cybersecurity #notrap #socials
Prosegue l’impegno di ING sul tema della #cybersecurity: è online “Truffe di ogni genere”, la campagna social a ritmo di musica che punta a informare in modo coinvolgente sulle principali frodi che corrono su web e telefono. 🦁 Guarda il video di No Trap, in cui il nostro Leo ti mette in guardia dalle telefonate sospette... a ritmo di trap! 👇 🚀 Scopri di più sulla campagna nella #newsroom 👉 https://lnkd.in/dUVYKqG4
IT Manager na Global Blue Portugal | Especialista em Tecnologia Digital e CRM
1moThat sounds like a creative approach to raise awareness! Engaging through music can definitely resonate with people. Excited to see how the album unfolds