Emmy Award Winner 🏆 Entrepreneur | Investor | Cybersecurity Expert Lead Shark on Shark Tank 🦈 Author | Mentor | Car Enthusiast Constant, Forward Momentum 🚀
What’s the one thing that sets the best businesses apart? Over the years, I’ve seen how the demand for personalization has completely reshaped the business world. Take Rolls-Royce, for example. They offer hand-painted pinstripes and fully customized interiors, making every car feel truly unique. That’s why customers are willing to pay a premium—they feel like the product was made just for them. As I shared in the video, creating a product or experience that feels personal and customized will always make you stand out. In a world of mass production, personalization is the ultimate game-changer.
Grace Miller
1w
I spent years researching every potential market for my grooming product which provided unique experiences. Growing the business was fun because everyone found the benefits in my product yet it provided very diverse results in each market. I saw this at 28 years old hearing this now justifies my decision this did make the biggest impact- so I completely agree. Customizing my product for each market had me seeking the best ways to customize the look, feel or flavors. I began marketing and selling in c-stores, however counter display packaging was an issue & theft was costly. So revisiting the packaging I realized modifybubble wrapping or a 2pack box solved the issue me. Now, my dental market individual large bulk delivery was great allowing dentist to recommend the product and created additional sales with that same counter display sales came easily. In each of my sports arenas VIP ticket holders received one with their ticket each personalized for each game or with each players insignia it gave each sale diverse options. In my hotel market private labeling for each hotel w/logo allowed it to travel beyond the hotel w the usefulness of my product to travel abroad. Each market challenged diversity and customization.
Elijah Iung
1w
Mass production is common; customized products stand out.
Well said Robert
Robert Herjavec, your vision for personalization isn't just reshaping business - it's creating magical moments for every single customer.
Ima Noelle
1w
Mass production scales your business. Personalization scales your loyalty. Those who cultivate brand advocates always win.
Your reflections on the power of personalization in business resonate deeply, Robert. Tailoring products and experiences to individual needs not only elevates customer satisfaction but also fosters a sense of loyalty and uniqueness. Have you observed any emerging trends in personalization that businesses should watch out for?
Elliott A.
1w
Like custom drone solutions?
I buy personalization for targetted messaging. For specialized products, you are speaking to the rich only, and even then they would buy personalized messaging to make them feel special.
Sebastian G.
1w
Personalization indeed creates a memorable experience. Tailoring offerings builds strong emotional connections with customers, fostering loyalty.
Customer Success Executive for Technology Companies
16hThe customer journey at any company can be personalized -- with the sheer amount of data that most companies hold about their customers and their inflection points, leveraging a combination of curated GTM plays, digital automation and AI, this personalization will be nearly as effective as a human crafted one. Combine that with burgeoning expectations of long term understanding of how I, specifically, need and want to be interacted with, creating that personalized experience throughout the lifecycle from pre-sale all the way through "I'm no longer a customer" -- whether it's B2C, B2B or other -- will play towards the long term success of any business in 2025+.