Roberto Strano’s Post

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Cluster Marketing, Communication & Event Director @Cavallino Bianco Ortisei & Caorle | Executive MBA 2024 @SDA Bocconi | Advisory Council Member @ SDA Bocconi

📢 𝐁𝐢𝐠 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐀𝐡𝐞𝐚𝐝 𝐟𝐨𝐫 𝐒𝐡𝐨𝐫𝐭-𝐓𝐞𝐫𝐦 𝐑𝐞𝐧𝐭𝐚𝐥𝐬 𝐢𝐧 𝐁𝐚𝐫𝐜𝐞𝐥𝐨𝐧𝐚 𝐚𝐧𝐝 𝐌𝐚𝐥𝐚𝐠𝐚 Barcelona has been tightening its regulations on short-term rentals for years, closing around 3,500 accommodations. Now, by November 2028, the city will take it a step further by not renewing over 10,000 current licenses for tourist rentals. This move aims to address the rising living costs for residents, with rents increasing by 68% and house prices by 38% in recent years. Malaga is following suit, limiting licenses to properties with independent entrances to curb the uncontrolled growth of short-term rentals. In 2016, Malaga had 846 licenses, which skyrocketed to over 12,000 by 2024. This shift mirrors earlier actions in Palma de Mallorca, where a 2018 decree banned private apartment rentals to tourists due to local protests against excessive tourism. If these measures hold, by 2029, Barcelona will have no short-term rentals, only traditional hotels and bed & breakfasts. This could set a precedent for other cities facing similar challenges, including those in Italy, where short-term rentals now capture 42.3% of the market, significantly impacting the hospitality industry. 🏙️ 𝐈𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐭𝐚𝐥𝐲? "Barcelona's move might inspire similar reforms in Italy," says Bernabò Bocca, President of Federalberghi. Rising rental costs in Italian art cities have made it hard for residents to find affordable housing. It's time for Italy to consider bold decisions that balance tourism with local living conditions. "There are some Italian cities that are overinflated. Everyone wants to see  them. Then there are others, equally beautiful but less trendy, with a significantly lower number of tourists. Perhaps these reforms could help balance the tourist flow in Italy while allowing the residents of those cities to continue living there. This would help maintain the authenticity of the place without turning the city's history into solely commercial activities and accommodations transformed into tourist traps." #RealEstate #Tourism #ShortTermRentals #Barcelona #Malaga #UrbanLiving #HousingCrisis #PolicyChange

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