Roblox’s Post

Roblox the platform that has revolutionized how millions of users interact in virtual worlds, is making another bold move with its exciting new partnership with WPP, one of the largest companies in global creative transformation. This collaboration marks a key step toward the future of digital experiences, where brands can connect with new generations in more innovative and authentic ways. With this alliance, WPP will leverage Roblox's power to help its clients create immersive and highly interactive experiences. From branded activations to virtual events, Roblox offers a limitless space for creativity and emotional connection with audiences. 🌍🎥 This partnership is a milestone in digital marketing and shows how Roblox is transforming not only the entertainment industry but also the advertising landscape. Brands looking to stay at the forefront of digital marketing will have a unique opportunity to create gamified experiences that make a lasting impact. The future of creativity is here, and Roblox and WPP are leading the way. 🚀✨ #Roblox #WPP #CreativeTransformation #DigitalMarketing #Gamification #VirtualExperiences #Innovation #BrandActivations #ImmersiveMarketing

These days, I'm seeing a massive shift in how brands connect with younger generations. Traditional marketing just doesn't cut it anymore!   Here comes Roblox.   Brands are teaming up with talented creators to build interactive experiences on the gaming platform that feel more like theme parks than ads.   Talk about non-disruptive ads carefully put in place, allowing users to interact with brands in a way that doesn’t feel forced.   These interactive playgrounds spark imaginations, build connections, and activate customer conversions more effectively than static ads.   No wonder many brands choose Roblox to maximize their reach and build a loyal customer base.   Take a look at some of the notable brands leveraging Roblox to engage their audiences in innovative ways.     #RobloxMarketing #BrandPartnerships #MetaverseCreators #Advertising #MarketingStrategy #Roblox #GamingIndustry

WPP and Roblox announced a new partnership. "WPP and its media investment company, GroupM, will join the official Roblox Partner Program as an agency partner to work directly with Roblox to establish a long-term measurement advisory relationship, shaping the future of the brand ecosystem on the platform and setting new standards for 3D environments and immersive media." Being able to measure campaign performance and report out on the value of Roblox activations is super important. Standardizing measurement will go a long way towards making more brands feel comfortable with activating on the platform. Great work, Stephanie Latham and team. Read more: https://lnkd.in/ghSC5hg8 WPP has already worked to bring brands from Paramount, Church & Dwight Co., Inc. and adidas to Roblox with developers like Dubit, Century Games, Gamefam and SuperAwesome. Want to learn more about Roblox? - Follow me on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #roblox #gaming #videogames #advertising #wpp #groupm

At SXSW Sydney, No Standing explored a pivotal shift in gaming: moving from passive audiences to dynamic, co-created communities. This shift is redefining engagement, with brands and players collaborating to build spaces of genuine connection. Platforms like Fortnite and Roblox are now interactive environments where users are participants, not spectators. Brands like Nike and Starbucks are using these spaces to create real-time, immersive connections, transforming campaigns into sustained, community-driven experiences. In this new landscape, brands must move beyond broadcasting messages to facilitating spaces for genuine interaction. Community-led growth is now essential, shifting focus to long-term connections where brand loyalty is built through shared, immersive experiences. Curious how your brand can build community-led engagement? Let’s talk.

𝗧𝗵𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗘𝗴𝗴 𝗕𝗼𝗮𝗿𝗱 (𝗔𝗘𝗕) 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘄𝗮𝘃𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱 𝘄𝗶𝘁𝗵 𝗶𝘁𝘀 𝗹𝗮𝘁𝗲𝘀𝘁 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻, 𝘁𝗵𝗲 𝗧𝗼𝘄𝗲𝗿 𝗼𝗳 𝗘𝗴𝗴𝘀, 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗼𝗻 𝗥𝗼𝗯𝗹𝗼𝘅. This initiative aims to raise awareness and boost consumer demand for eggs, tapping into the vibrant and engaging platform that Roblox offers. Over the past three months, AEB has rolled out six activations, integrating into popular games like 𝗗𝘂𝗰𝗸 𝗔𝗿𝗺𝘆 and 𝗖𝗼𝗹𝗼𝗿 & 𝗗𝗶𝗲, which attract between 𝟱.𝟴 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗮𝗻𝗱 𝟯𝟲.𝟵 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝘃𝗶𝘀𝗶𝘁𝘀. This strategic move allows the brand to reach a diverse audience while aligning with key trends in marketing and consumer engagement. Here are three notable trends reflected in this activation: 1. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀: In 2024, there was a 𝟰𝟴% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 in brands launching three or more activations across various platforms. This shift showcases a growing recognition of the importance of sustained engagement. 2. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Brands like Superdrug and Cerave have embraced deeper engagement strategies by creating interactive experiences, such as obstacle courses (obbies) that incorporate their products. This playful approach stands in stark contrast to traditional marketing methods, making brand interactions more memorable. 3. 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: By hedging their bets across multiple experiences, brands can identify where engagement is strongest—similar to a diversified paid media strategy. This flexibility allows for real-time adjustments based on audience response. The Tower of Eggs features a four-level obstacle course where players can collect power-ups and earn egg-themed avatar accessories while mastering recipes like a cheese quiche. With this activation, AEB aims to connect with a new generation of egg enthusiasts through immersive gameplay. As brands increasingly recognize the potential of gaming as a cultural touchpoint, AEB's innovative approach positions them at the forefront of this trend, paving the way for future engagements that resonate with younger audiences. #Eggs #Gaming #MarketingTrends #Roblox #AudienceEngagement #BrandActivations

Roblox is transforming how brands engage with their audiences, becoming a leading platform for creative and interactive experiences. Here's a snapshot of the latest developments: Warner Bros. Entertainment. Pictures set a new standard for movie marketing with Beetlejuice Escape the Afterlife. This Roblox experience not only captivates players but also marks a milestone as the first movie to sell tickets directly through the platform, in partnership with Fandango. With over 18 million visits, it’s a game-changing fusion of entertainment and e-commerce. Sports organizations like the International Olympic Committee – IOC, FIFA, National Basketball Association (NBA), National Football League (NFL), and others are diving into Roblox to create virtual spaces where fans can engage with their favourite sports. This digital shift enables more immersive fan interaction, enhancing the way sports brands connect with their global communities. Branded games are thriving on Roblox, with Barbie taking the lead at 22 million monthly visits. Other beloved IPs like Shrek, Hello Kitty, and Spongebob are also making waves, demonstrating how brands can leverage their timeless appeal to engage users of all ages. Roblox’s integration of entertainment, sports, and iconic brands sets new benchmarks for how companies can build lasting and meaningful relationships with their audiences in the digital world. Now is the perfect time for brands to explore Roblox's endless possibilities! #RobloxMarketing #DigitalEngagement #BrandInnovation #InteractiveExperiences #VirtualBranding

The sports industry stands at a pivotal crossroads, driven by the rapid evolution of fan expectations and technological innovation. As Deloitte's latest Future of Sport 2024 report ( https://lnkd.in/dWjxbBgh ) highlights, the key to success lies in embracing digital-first strategies and catering to the values of younger, tech-savvy generations like Gen Z and Alpha. 🚀 Here’s what’s driving this transformation: - Personalized experiences driven by data. - Immersive interactions through AR/VR and gamification. - Values-based connections with brands that align with their ethos. - Emerging Revenue Streams: organizations are unlocking new ways to engage and monetize fans. At PLAY LEAP, we’re proud to lead this shift, empowering sports organizations to engage their audiences and forge meaningful, lasting connections through cutting-edge digital solutions. #PlayLeap #SportsTech #FanExperience #DigitalTransformation #GenZ #FanEngagement

Tomorrow's on Identity Architects, we deep dive into the growth of retail media. As I reflected on that conversation, I couldn’t help but wonder…could gaming be next? 🎮 Imagine a Gaming Media Network where platforms partner with brands, retailers, and media owners to create immersive, highly relevant ad experiences on-site and off. With rich player data, high engagement, and privacy-first collaboration, the potential is massive. Gaming platforms could offer a seamless ecosystem for targeted campaigns, from dynamic in-game ads and branded environments to off-site activations across CTV, retail media, audio and more. Add robust measurement capabilities, and brands could finally link in-game engagement to broader media strategies. #Gaming #RetailMedia #InGameAdvertising #DigitalAdvertising #DataCollaboration #PrivacyFirst

Roblox has recently announced the implementation of virtual billboards featuring immersive video advertisements within its gaming realms. 📺 The introduction of video ads is poised to profoundly impact #marketing strategies in brands across industries. With this update, users will encounter billboards displaying content from renowned brands such as e.l.f. beauty, Walmart, and Warner Bros, mirroring real-life advertising experiences. 📈 Roblox's decision to introduce video #advertisement is part of a strategic shift aimed at diversifying revenue streams beyond its in-game currency, ‘Robux’. We analyze the impact of this announcement and how the different marketing strategies have been evolving over the past years, shaping the way business offer their products and services to attract new audiences. Learn more about Roblox Immersive Ads in our latest article 👉 https://lnkd.in/dwxB2xJF #Roblox #ImmersiveVideoAds #RobloxAds #MarketingStretegy #DigitalMarketing #RobloxMarketing

Traditional advertising methods are losing their grip on the younger generation. Teens are not watching TV commercials; they’re immersed in digital worlds, spending hours on platforms like Roblox. How can brands like yours keep up and truly engage this audience? Roblox, with its vibrant ecosystem, is more than a game—it's a social hub where friendships are forged, and brands can build lasting connections. Adidas has already seen success, with over 600,000 unique visitors to their virtual store. Imagine the impact on YOUR brand's visibility and loyalty. Now, if you want to learn more about Roblox and the Adidas campaign, make sure to check out our full blogpost in the link in the 1st comment below! #Roblox #VirtualWorlds #GenZ #Marketing #Branding #Gaming #Gamers