BE YOU YOU YOU NOT ME ME ME. A strong #personalbrand can be a true gamechanger. But many people in their 50s struggle with the concept of it. The reasons are obvious: Many of us have a long career that is packed with expertise that needs to be transformed into a narrative and strategy that makes us look fresh, attractive, up-for-the-challenge and forward-looking, while additionally navigating the age-challenge. And if it wasn’t difficult enough to be on the stairway to our “late career”, where everything somehow feels different, it's the age where searching for a job is no longer a new adventure and for some of us, can be a stressful experience that sometimes leads to doubting your value and expertise. A strong personal brand can help there. It helps us with the 5Rs: 🚀 Reflect on what we have done 🚀 Remind ourselves about our achievements 🚀 Reconsider our strengths 🚀 Reemphasize our capabilities 🚀 Reinvent ourselves Therefore, let’s call it “rebranding”. So how do you get started? By asking the question: “What can I do for you?” Have a look at our CMO’s Susanne Deobald's article outlining her very genuine story and own experience. https://lnkd.in/d_hSr_Xb For more go to www.rocket50.io – our coaches will help you with individual consulting on everything around your late career. #change #rebranding #personalbranding #50plus #jobsearch50+ #career50+ #agediversity #change
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Reflecting on my career to date, focus is everything. Years ago, I co-founded a platform for creatives. It was a mix of social network and marketplace, where artists could sell their work. We thought we were smart, combining social networking with a shop platform. But we spread ourselves too thin. We had too many features and not enough focus. And we kept adding more. It was too much. We couldn’t concentrate on one thing, and it hurt us. Looking back, I learned a crucial lesson: focus is key. Here are my takeaways (which may not be new, but we all know that repetition helps with learning): 🎯 Think big, start small: It's vital to have grand ideas and ambitious plans, but when launching, start with a simpler, manageable version. 📈 Embrace Sales: Face the challenge of marketing and selling your not-perfect product, despite it being potentially unpleasant. 🏫 Learn from every step: Even if things don’t go as planned, there’s always a lesson. After closing that chapter, I took a break and went back to university. It was the right move. I needed to recharge and refocus. Today, I strive to bring focus into every aspect of my work—whether it's deciding on projects, hiring talent, creating campaigns, or choosing channels. What’s your biggest career lesson? #Focus #CareerGrowth #LessonsLearned
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Reinvent yourself by rebranding for your career pivot Pivoting to a new career is more than just changing jobs. It’s an opportunity to reinvent yourself. But to make a successful transition, you need to craft a personal brand that aligns with your new direction. Here’s how to successfully rebrand yourself during a career pivot: ☝ Define your new narrative Your story is your brand. Reflect on your journey + craft a narrative connecting your past experiences with your new career goals. Highlight how your unique background brings fresh value to the industry you’re entering. ✌ Update your digital presence Your LinkedIn, resume, and online profiles are allies. They should clearly reflect your new direction. Use keywords and industry-specific language to ensure you’re aligning with the expectations of your target audience. 🤟 Showcase your expertise Demonstrate your knowledge. Share insights, write articles, and engage in discussions that position you as a growing expert in your new industry. 🤘🤘 Network with purpose Surround yourself with professionals in your new field. Attend industry events, join relevant online communities, and seek out mentors who can offer guidance and credibility. 🖐 Embrace the learning curve Rebranding is becoming the person you want to be in your new career. Commit to continuous learning, and don’t shy away from starting small. Every step forward reinforces your new brand. Rebranding is not about erasing your past. It’s about evolving and strategically positioning yourself for future success. Your career pivot is an opportunity to reintroduce yourself to the professional world with renewed focus and energy. Every successful pivot begins with a strong brand - make yours unforgettable. #CareerPivot #PersonalBranding #Reinvention #ProfessionalGrowth
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Hey everyone! Ever wondered how personal branding can boost your career? 👇🏼 👇🏼 👇🏼 👇🏼 👇🏼 It's more than just a trend—it's a game-changer. Your brand is like your reputation on steroids. It helps you stand out in a crowded job market by showing what makes you uniquely you—your skills, values, and passions. When you build a strong personal brand, you're not just another name in the crowd. You become someone others trust and want to connect with. It's about building credibility and authority in your field, which can open up new opportunities you never thought possible. Imagine attracting the right clients, partners, or even dream job offers—all because your brand speaks volumes about who you are and what you can offer. Plus, it gives you control over how people perceive you professionally, which is priceless in today's digital age. Curious to learn more? Let's chat about how personal branding can take your career to the next level. Drop me a message—I’d love to hear your thoughts! #PersonalBranding #CareerBoost #ProfessionalGrowth #StandOut #Networking #Opportunity
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You might have skills. You might have experience. You might even be the best at what you do. But if no one knows you exist, does it even matter? The truth is: Opportunities don’t just find you. People do. And they find you through your brand. When you don’t build your personal brand, you: Stay invisible in your industry. Miss out on career-changing opportunities. Let less qualified people take the spotlight. 5 Steps to Start Building Your Brand Today: 1️⃣ Pick a niche – Be known for something specific. 2️⃣ Show up consistently – Post even when you think no one is watching. 3️⃣ Share your journey – People connect with stories, not just expertise. 4️⃣ Engage with others – Your network builds your net worth. 5️⃣ Keep learning and evolving – A strong brand grows with you. Why It’s Worth It: 1. More trust, more influence. 2. More inbound opportunities. 3. More career security (your reputation travels with you). The world isn’t waiting for you to be ready. Start now. Build something future-you will thank you for.
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Building a personal brand isn't about chasing likes—it's about creating opportunities. 🚀 🚫 Bad reasons to create your personal brand: • Trying to go viral • Seeking likes • Chasing views 👍 Good reasons to develop your personal brand: • Secure a resume-free future • Gain a competitive edge • Focus on your career, not just your job Personal branding equals personal credibility: it shows the world the real you so be vulnerable. 🌟 #BeGuidedAgency #WhereCreativityMeetsStrategy #PersonalBrand #Branding
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Building a personal brand has become an essential skill. Your personal brand is a living, evolving social imprint of who you are what you stand for what you're good at what your mission is what/who you are becoming. Regardless of whether you work full time in a corporation, run your own business, or are going to school, creating an external presence, position, and voice allows you to develop leverage attract new opportunities demonstrate your knowledge and value practice sharing your voice and authenticity with the world So why do less than 5% of LinkedIn users do it? They don't want to risk. Risk being seen. Risk being wrong. Risk being foolish. Risk stepping into the unknown. If you are ready to change the narratives running in your head about why you shouldn't develop a personal brand Come join us at Career Pivots. A 6-week, self-led course designed to uncover your next steps. This is last week to sign up! Enroll today: https://lnkd.in/gRs4cT-a #careerchange #leadershipdevelopment #personalgrowth #personalbrand
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𝐇𝐞𝐲! 𝐈 𝐝𝐨𝐧'𝐭 𝐬𝐞𝐞 𝐲𝐨𝐮! 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐭𝐡𝐞𝐫𝐞? 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘁𝗼𝗼? Personal branding is the art of marketing yourself and your career as a brand. It’s about defining your unique value proposition and standing out in your field. 𝗪𝗵𝘆 𝗗𝗼 𝗪𝗲 𝗡𝗲𝗲𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴? 𝘿𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙞𝙤𝙣: Helps you stand out in a crowded marketplace. 𝘾𝙧𝙚𝙙𝙞𝙗𝙞𝙡𝙞𝙩𝙮: Builds trust and credibility with your audience. 𝙊𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨: Opens doors to new career opportunities and collaborations. 𝘾𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙘𝙚: Enhances your confidence and personal growth. Ready to take your personal brand to the next level? Comment with your thoughts & questions on personal branding and we will find a path together. Like & share this post for your friends to join the conversation too! #PersonalBranding #CareerGrowth #ProfessionalDevelopment #selfgrowth
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2 Great Reasons Why Branding Matters (A Lot!) #1 You might be thinking. Hey I’m just an employee. This is not even my company and I never want to write a book anyway, so I don’t need to bother about building my brand. But what if you get laid off? What then? You will be in the market for a job, or trying to start your own business. You will be competing with others just like you, in the thousands and that’s when profile really does count. It’s always easier to build when you don’t need it urgently and have a longer runway. #2 Social profile is essential. If I’m recommending someone for a job, a board position or a role of any sort, one of the first things we do is to check their social media pages to see how active they are. If they are not connected, tweeting, blogging or contributing to the industry conversation in some way, it’s a sign to me they are just closed up to themselves and not staying relevant with what’s happening. Or maybe they are but they aren’t sharing. That’s a mini red flag. P.S. Starting is tough but if you are inspired to delay no more, get in touch with a DM. #Career #Branding
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Extracted from Secrets of Online Entrepreneurs by Bernadette Schwerdt which sums up why personal branding matters. I might have missed out a word here or there but the essence of the message is intact. Book was published in 2015 and today, these evergreen messages have become increasingly relevant than ever before. It takes effort to brand but if you are not investing in your own reputation, what else are you doing? p.s. By the way, this is also a very good book on entrepreneurship especially if you are already in the thick of your own business building #Career #Branding
2 Great Reasons Why Branding Matters (A Lot!) #1 You might be thinking. Hey I’m just an employee. This is not even my company and I never want to write a book anyway, so I don’t need to bother about building my brand. But what if you get laid off? What then? You will be in the market for a job, or trying to start your own business. You will be competing with others just like you, in the thousands and that’s when profile really does count. It’s always easier to build when you don’t need it urgently and have a longer runway. #2 Social profile is essential. If I’m recommending someone for a job, a board position or a role of any sort, one of the first things we do is to check their social media pages to see how active they are. If they are not connected, tweeting, blogging or contributing to the industry conversation in some way, it’s a sign to me they are just closed up to themselves and not staying relevant with what’s happening. Or maybe they are but they aren’t sharing. That’s a mini red flag. P.S. Starting is tough but if you are inspired to delay no more, get in touch with a DM. #Career #Branding
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🚀 Exciting News! 🚀 I’ve just been invited to contribute to collaborative articles, and although it may seem small to some, this opportunity means so much to me! It’s something I’ve been working towards for a long time, and today, it feels like a milestone in my journey. This is a testament to the power of building a strong personal brand. Whether it's sharing your experiences, insights, or passion, personal branding helps you open doors you never even imagined. It’s about showing up consistently, adding value, and making connections. So, if you’re still figuring out your personal brand – keep going! Your efforts will pay off in ways you may not see at first, but trust me, they’ll lead to incredible opportunities. #PersonalBranding #Opportunities #Growth #CareerJourney #BuildingMyBrand #LinkedinConnections #LinkedinCommunity
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Consultant, CMO, Client-Agency leader | marketing & brand | marketing 50+ & intergenerational communication | growth acceleration | authentic leadership | organisational transformation | strong opinions, lightly held
4mothanks for opportunity Marie Jerusalem and rocket50.io - it’s my first article ...but certainly not my last. If only one person can gain some perspective out of this I’ll be fulfilled and happy. And also thank you for giving me the platform to hold events...as mentioned sharing experience is sharing knowledge 🚀