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I will boost sales with expert google ads campaign management https://lnkd.in/g5BWBCEQ 📈 Want to Grow Your Business with Google Ads? I’m here to help! 📈 I specialize in creating, managing, and optimizing high-converting Google Ads campaigns that deliver maximum ROI. Whether you're starting fresh or need to improve existing campaigns, I’ve got the skills and experience to take your business to the next level. Services I Offer: Google Ads Account Setup Complete setup from scratch or auditing your current account to enhance performance. Keyword Research Target the right keywords that align with your business and attract qualified traffic. Ad Copy Creation Engaging, click-worthy ads designed to drive conversions. Campaign Management & Optimization Ongoing monitoring and adjusting to ensure the best performance. Remarketing & Retargeting Reconnect with potential customers who have shown interest in your products/services. Performance Reporting Detailed reports on campaign performance with actionable insights. Why Work with Me? ✅ Certified Google Ads Specialist With 2 years of experience, I’ve managed successful campaigns across various industries. ✅ Results-Oriented My primary goal is to deliver higher conversions while reducing your ad spend. ✅ Tailored Strategies I craft campaigns specifically for your business goals, ensuring maximum impact. ✅ Affordable Packages Whether you’re a startup or a large business, I offer flexible pricing plans to suit any budget. FAQ: Q: How much ad budget is required? A: The minimum recommended budget is $XX/day, but I can help you decide based on your industry and goals. Q: Do you manage ongoing campaigns? A: Yes! My Standard and Premium packages include ongoing management and optimization. Q: What results can I expect? A: Results vary based on your goals, but I aim to increase clicks, conversions, and lower your cost-per-click (CPC). Let's work together to take your business to the next level! Contact me today, and let's discuss your specific needs

𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐓𝐨𝐨𝐥𝐬, 𝐚𝐧𝐝 𝐓𝐫𝐞𝐧𝐝𝐬. 𝐃𝐢𝐠𝐢𝐭𝐚l𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 is a multifaceted field that utilizes digital channels to pro mote products, services, and brands to a target audience. Key components include search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and affiliate marketing. SEO focuses on improving a website's visibility on search engines through keyword optimization, quality content, and backlinks. Content marketing involves creating valuable, relevant content to attract and engage customers. Social media marketing leverages platforms like Facebook, Instagram, and Twitter to connect with audiences, build brand awareness, and drive traffic. 𝐄𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 remains a powerful tool for nurturing leads and maintaining customer relationships through personalized, targeted messages. PPC advertising, such as Google Ads, allows businesses to bid for ad placement in search engine results, driving immediate traffic to their websites. Affiliate marketing involves partnering with individuals or companies who promote products for a commission. 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 and data play a crucial role in digital marketing, enabling marketers to measure performance, understand customer behavior, and make informed decisions. Tools like Google Analytics provide insights into website traffic and campaign effectiveness. With the digital landscape continuously evolving, staying updated with the latest trends and technologies is essential for success in digital marketing. 4o

Traditional B2B marketing is obsolete. But three channels are delivering explosive growth. Here's how I think about 3 acquisition strategies: 1. Content Marketing High-quality content establishes thought leadership. Valuable insights attract and retain prospects. Diverse formats cater to different learning styles. Content is the foundation of modern B2B marketing. 1. Paid Advertising Targeted ads reach decision-makers with precision especially when combined with a retargeting strategy leveraging your content marking efforts. Retargeting nurtures leads through the funnel. A/B testing optimizes ROI continuously. Strategic paid ads amplify organic efforts. 1. Search Engine Optimization (SEO) Organic search drives sustainable, long-term traffic. Keyword optimization targets high-intent prospects. Technical SEO improves site performance and ranking. SEO builds a strong foundation for lasting visibility. The key is integration, not isolation. Combine these channels for a synergistic effect. Align messaging across all touchpoints. Continuously analyze and optimize performance. Master these channels to outpace your competition.

Performance marketing channels such as SEO, PPC, email marketing, social media advertising and affiliate marketing empower businesses to reach their target audience more effectively and efficiently. These channels provide data-driven insights to help businesses make strategic decisions and maximize their marketing ROI. The key to success in performance marketing is strategic selection. Every business is unique and the choice of marketing channels should align with their specific goals, target audience, and budget. By leveraging the right mix of performance marketing channels, businesses can drive meaningful engagement, boost conversions, and ultimately, increase revenue. Embrace the power of performance marketing and redefine your advertising strategies. Choose wisely, measure accurately, and optimize continuously for the best results. Remember, the goal is not just to spend, but to spend where it matters most. #PerformanceMarketing #MarketingStrategy #ROI

Stay on Top Of the Marketing Game Digital marketing is an all-encompassing term for any type of online marketing that occurs through a digital device which is an internet-connected tool. Knowing the terms associated with the work helps to understand the actual process and progress in work by marketers. Digital Marketing terms and definitions can be categorized under the various specific domains—SEO or search engine optimization, social media marketing, email marketing, video, paid advertising, influencer marketing, digital PR, and others. On the other hand, there are the general, technical, and operations-related terms that are relevant across the divisions. Here is a list of the top 25 most critical digital marketing terms and what they mean. Knowing them will decipher the industry. 1. A/B Testing Also known as split testing – the process of testing two versions of digital content with a target audience, the preference is learned by measuring by conversion rate – used in testing e-newsletters, email subject lines, social ads, calls-to-action, and landing page copy to know which version has the greater chance of giving the desired action such as subscribing for a paid membership. 2. Affiliate Marketing A strategy which rewards ‘affiliates,’ i.e., people or organizations outside the business for bringing new customers or visitors; done through a promotion like ads or content on the affiliate’s website for a commission based on the number of customers generated – used on personal or lifestyle sites for product recommendations. 3. Brand Positioning 4. Content Strategy 5. Conversion Rate 6. CPA or Cost per Acquisition 7. CPC or Cost per Click 8. CPM or Cost per Thousand 9. CRM or Customer Relationship Management 10. CTA or Call-to-Action 11. CTR or Click Through Rate Hope you like my information feel 🆓 to connect and dm me for any update thankyou ❤️

The marketers who have established their niche, normally are the most valued, best paid and in the greatest demand. A niché is a set of skills or attributes that appeal to a specific audience. You develop a niché that makes you better at what you do than the vast majority of fellow professionals. In marketing, this manifests in a few ways, but normally your specific qualities and value boils down to: Marketing discipline/specialism ⚡ Industry or Sector 🏨 Size of Business 🏢 Business Model 📈 Technology 🤖 If you've worked in every business model, are a generalist, and worked in different sizes of business, you're swimming in the greatest pool of competitors vs your value contribution. More of your fellow marketers have the skills you have, meaning your skill value is less relative to those who are super focused. The other extreme is a PPC Manager in an ecommerce business. The scarcity of talent in this space relative to demand means even when the job market bottomed out last year, there were few of them being made redundant. (There's also a point about their proximity to attribution/revenue generation but let's not get side tracked). I use PPC as an example as it is the most candidate short area in marketing (amiright Jasmin Eastwood). You don't have to be a needle in a haystack. When I'm advertising for a Demand Gen Manager in a SaaS business, reality dictates that I am looking for somebody with significant experience in a SaaS B2B model working with a sales team. Those are the people best suited to that job. By creating a specialism and focus in your career increases your relative value vs other job seekers. If you want to be in the 4/5 marketers being selected for interview, you increase the chances by developing a niche where you always will be the top pick in that vertical or horizontal. Be the best demand generation marketer in agriculture, or the best Content Manager in the beauty space. Maybe be the B2C Marketing Director gaining a reputation in taking PE backed businesses from £1 million to £10 million as a senior marketer. Marketing in itself is not a specialism. it is VAST and varied. It means completely different things in different contexts! So whatever you decide to do, for God sakes make yourself bloody relevant.

What is Digital Marketing...🤔 Digital marketing refers to the use of online platforms and technologies to promote products or services. It encompasses various strategies and channels, including: *Search Engine Optimization (SEO) *Content Marketing *Social Media Marketing *Email Marketing *Pay-Per-Click (PPC) *Affiliate Marketing Search Engine Optimization (SEO): Enhancing website visibility in search engine results. Content Marketing: Creating valuable content to attract and engage audiences. Social Media Marketing: Utilizing platforms like Facebook, Instagram, and Twitter to reach customers. Email Marketing: Sending targeted emails to nurture leads and build customer relationships. Pay-Per-Click (PPC) Advertising: Paying for ads that appear in search engine results or on social media. Affiliate Marketing: Partnering with others to promote products and earn commissions on sales. Digital marketing allows businesses to reach a wider audience, track performance in real-time, and tailor their strategies based on data analytics.

In today’s fast-paced and hyper-competitive digital landscape, businesses are constantly on the lookout for effective marketing strategies that can propel them toward unrivaled success. Amidst this search, one strategy has emerged as a game-changer Gone are the days of traditional advertising methods that solely relied on blind faith and assumptions. Performance marketing ushers in a new era where businesses can make data-driven decisions and ensure every dollar spent delivers tangible results.Targeted Reach and Enhanced ROI One of the key strengths of performance marketing lies in its ability to precisely target the intended audience. Through advanced data analytics and customer segmentation, businesses can identify and reach out to the individuals who are most likely to engage with their products or services.Real-Time Optimization and Agility In the fast-paced digital realm, staying ahead of the competition requires agility and adaptability. Performance marketing provides businesses with real-time data and analytics, enabling them to optimise their campaigns on the fly.Building Trust and Establishing Brand Loyalty In an era dominated by skepticism and information overload, building trust with consumers is crucial. Performance marketing plays a vital role in fostering trust by delivering relevant content and personalised experiences to potential customersMeasuring Success with Precise Metrics The effectiveness of performance marketing lies in its ability to track and measure success through precise metrics. Consumer behaviour is constantly evolving, with individuals becoming increasingly selective about the content they engage with. Performance marketing allows businesses to stay attuned to these shifting preferences by delivering targeted messages and personalised experiences.Maximising Budget Efficiency Performance marketing provides businesses with the ability to optimise their marketing spend and maximise their return on investmentMaximising Budget Efficiency Performance marketing provides businesses with the ability to optimise their marketing spend and maximise their return on investmentFostering Innovation and Creativity In the digital era, where the attention span of consumers is limited, businesses need to find innovative ways to capture their interest. Performance marketing encourages marketers to think outside the box and experiment with creative strategies that resonate with their target audienceDriving Continuous Improvement Performance marketing is a continuous cycle of improvement. Through the collection and analysis of data, businesses can gain valuable insights into what works and what doesn’ Performance marketing thrives on collaboration and integration across various marketing channels and platforms. By leveraging the strengths of different channels such as search engines, social media, email marketing, and affiliate marketing, businesses can create a cohesive and comprehensive marketing strategy

Time for the controversial topic and a longer video! Sam Kuehnle and Loxo decided to turn off Google campaigns, which is very unusual, albeit logical, in the B2B world. So I asked him on the Funky Marketing podcast about the decision-making process behind it and the logic. Short answer: the match didn't add up! Not many companies do this, right? Usually, they go and do a Paid Search. They even put the Brand under Pmax campaigns. They don't separate it, so the brand gets cannibalized, etc. Sam shared some incredible insights on why paid search, while powerful, isn’t always the right fit for every company, especially startups. Here’s a detailed breakdown of what he said ⤵️ 1. The numbers game Paid search works as a demand capture tool. People are actively searching for solutions to their problems, like "What's the best HR software?" This intent is valuable, but it comes at a high cost. For their competitive terms, they were paying $80 to $100 per click. With a strong 10% conversion rate, that meant $800 per lead. But here’s where things get tricky: When they tracked those leads through to opportunities and closed deals, the cost of acquiring a customer shot up to $8,000. 2. The mismatch with pricing: Sam pointed out that their base package starts at $119 per month. If you do the math, with an $8,000 acquisition cost, it would take a very long time to recover the investment from a single customer. They quickly realized they were upside down. 3. Payback period matters: It's critical to look at the payback period when making marketing decisions. For paid search, their payback period was 18 months. In contrast, other channels, like inbound marketing, had a payback period of just three months. The difference is staggering! So, instead of sticking with paid search, they reallocated their limited funds to these more efficient channels. 4. Analytical decision-making: One of the biggest lessons Sam shared was the importance of analyzing your acquisition costs and the payback period from an analytical lens. It’s not just about “this channel works for others, so let’s use it.” It’s about diving into the data and understanding what’s really driving growth. If a channel is six times more inefficient than another, it’s better to focus on what’s working, even if that means stepping away from a popular channel like Google Search. Sam summed it up perfectly: “It’s not blanket advice to stop running Google Ads. It’s about doing your own due diligence, running the numbers, and understanding what’s best for your company’s unique situation.” Want to hear more from Sam and learn how B2B companies can make smarter marketing decisions? Catch the full brand new Funky Marketing podcast episode for all the details. Listen/watch using the links in the comments! And please share.

Inveon GrowthLab ⚡️ heybooster Partnership Success Google's advertising algorithms learn from the data you feed them. With accurate data and expert advice, you can increase sales and often decrease advertising costs. Digital marketing consultancy Inveon GrowthLab recognized an opportunity for improvement when reviewing their Google Ads campaign performance on heybooster. Despite their high potential, some campaigns received limited impressions and underperformed their sales targets. When analyzing the campaign details, the Inveon GrowthLab team saw that the bidding strategy was set to Target ROAS. In other words, Google directs high-revenue, expensive products to show to an audience with high buying potential. While this is a common and successful strategy, for it to work effectively, Google's algorithms must be fuelled by sales data. When sales figures are low, the learning time can be long, and your impressions may be limited due to poor performance. Discovering this optimization opportunity, the Inveon GrowthLab team took immediate action. They realized that existing revenue data needed sufficient to feed Google's algorithms effectively, preventing campaigns from reaching their full potential. The team then adjusted its bidding strategy to focus on conversions instead of just revenue. This strategic shift enabled Google's algorithm to prioritize products based not only on their revenue potential but also on their likelihood to convert. Inveon Growthlab leveraged its data-driven insights to enable campaigns to target a wider range of high-potential products. In just two weeks, Linens saw its costs per revenue increase from 1.2 to 5.9 times, and revenues increase by 8.9 times. https://lnkd.in/dyujHWJQ Congratulations, Ömer Gür, Ekrem B., Büşra Ç. and Sümeyye Çakıl on your success 👏🏻👏🏻