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Roger Atkins Roger Atkins is an Influencer

LinkedIn TOP VOICE for EV 🏆, Event MC, 🎙️ The Electric & Eclectic Podcast Show Host, 🎬 Documentary Maker, Board Advisor, Harmonica Player, Business Consultant & Investor -Founder Electric Vehicles Outlook Ltd

There may be trouble ahead - so let’s face the music and dance! 🎶 CNBC’s Michael Wayland spells out a whole heap of trouble ahead as many western auto OEM’s are seemingly caught between the proverbial ‘rock and a hard place’😱 China’s Cash Cow can be milked no more as the country’s population increasingly favour local electric brands - and as one of Michael’s financial charts graphically illustrates - the best has been and gone! Meanwhile, making 🇺🇸🇪🇺EV’s both attractive and profitable seems to be a conundrum, just as BYD, GEELY, & SAIC are there with at least 1 out of 2 of those in play. PLUS…as good as ALL the batteries our western OEM’s need have ‘Made In China’ stamped on them!🇨🇳 And how, where, and when will the non-China Gigafactories be up and running as the cash crunch hits!🪫 And as much of this is about the product proposition - I’d suggest the greater malaise is with incumbents management culture and the inate ability to kick the can down the road. ‘Before the fiddlers have fled Before they ask us to pay the bill And while we still have the chance Let's face the music and dance!’ Wise words from Irving Berlin for sure!👏 Happy to help with a few tangible suggestions if that’s what anyone’s looking for right now… #automotive #management #electricvehicles #gigafactory

Ford, GM, Stellantis face a daunting second half of 2024

Ford, GM, Stellantis face a daunting second half of 2024

cnbc.com

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4mo

I think the sentiment is similar, but maybe the works are different Roger I think what we see with legacy automakers is that they're too much driven by the share price or the quarterly results, then by what makes sense for long term profitability. I really believe that legacy automakers have a lot of the skill in house to think creatively and innovate.... but they're handcuffed by short term decisions.

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Roger Atkins your comment below sums it up very well. This is the Achilles heel! “And as much of this is about the product proposition - I’d suggest the greater malaise is with incumbents management culture and the inate ability to kick the can down the road. “

Such a complex and intriguing landscape ahead for the automotive industry. 🚗✨

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Akan Idaresit

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4mo

What a tightrope walk for the auto industry. Those local brands in China are really shaking things up. Suggestions on how to pivot?

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