VP Multi-Sensory Brand Solutions | Sonic Branding & Music Strategy | Webbys & Anthem Awards Judge | Co-Founder of Studio Resonate
🏆🎾⚽️ Audio & Sports are the ultimate pair-up! Gus Nisbet from MassiveMusic piece in Broadcast Sport nails it with his take on the future of sonic sport brands. In a world where our attention spans are shorter than a TikTok video, broadcasters need to hit the right notes – literally. Music isn’t just background noise; it’s the secret weapon for keeping fans glued to their screens and driving new audiences to the game. Whether it’s the iconic Match of the Day theme or the energetic F1 Podium tune, these sonic identities do more than just sound good – they create lasting memories and strong brand recognition. For all the sports broadcasters out there, it’s time to ditch the outdated anthems and embrace a modern, adaptable sound that resonates across all channels. Think of it as your brand’s unique audio fingerprint, ready to captivate fans from the first whistle to the final buzzer. 🎵💥 Full article in the comments. #SportsMarketing #SonicBranding #BroadcastInnovation #MarketingStrategy #MusicInSports
Music | Media | Strategy
6moInsightful. Music does play a critical role in capturing and retaining audience attention. I do think that, in this case, there's a challenge ln ensuring that elements of musical fit are consistently aligned with the evolving brand identity of the sport, while also being flexible enough to adapt to different contexts and platforms.